New Media in Change Management 
Neue Medien im Change Management 
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Abteilung II - Organisation


Neue Medien im Change Management

What is your occupation?








Where is your workplace located?


How many change projects have you been managing so far?





In which industry are you mainly managing change projects?





























How many employees are typically affected by the change projects?










How many employees are typically involved in organizing and implementing the change projects?








Which of the following change categories do the change projects managed by you mainly belong to? (max. 2 answers)
















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Weblogs:
Websites where entries are written in chronological order with the opportunity for readers to comment.

Corporate Weblogs:
Official weblogs published by or with the support of an organization as part of corporate communication.

Social Networking Platforms:
Websites or applications established to link people, e.g. Myspace, Facebook, Twitter.

Wikis:
Websites allowing users to read and edit contents. Webpages and articles can be linked easily.

Podcasts/Videocasts:
Digital audio/video files downloadable for playback on portable media player or personal computer.



How frequently do you use the following instruments in change management?

always often sometimes rarely never I cannot assess
Workshops
Multipliers
Top management presence
Information videos (on VHS, CD-ROM, DVD)
Wikis
Virtual communities/discussion forums
face-to-face interview
Employee magazines
Computer based trainings
E-Mail newsletters
Information brochures/folders/flyers
Podcasts/videocasts
Intranet portal
Individual weblogs
Social networking platforms
Corporate weblogs
Web based trainings
Seminars/trainings




Do you use Web 2.0-instruments in Change Management?

yes, regularly yes, sporadic intended for the future no
Wikis
Podcasts/videocasts
Individual weblogs
Social networking platforms
Corporate weblogs



[image]

Weblogs:
Websites where entries are written in chronological order with the opportunity for readers to comment.
Corporate Weblogs:
Official weblogs published by or with the support of an organization as part of corporate communication.
Social Networking Platforms:
Websites or applications established to link people, e.g. Myspace, Facebook, Twitter.
Wikis:
Websites allowing users to read and edit contents. Webpages and articles can be linked easily.
Podcasts/Videocasts:
Digital audio/video files downloadable for playback on portable media player or personal computer.

According to your estimation/experience, how does the use of Web 2.0-instruments affect the following aspects?

Level of knowledge (with respect to the change project) of the employees affected (e.g. knowledge about the objectives, contents and processes of the change project)

very positively positively no difference negatively very negatively I cannot assess
Wikis
Podcasts/videocasts
Individual weblogs
Social networking platforms
Corporate weblogs



Skill level (with respect to the change project) of the employees affected (required competencies and qualification for the change project

very positively positively no difference negatively very negatively I cannot assess
Wikis
Podcasts/videocasts
Individual weblogs
Social networking platforms
Corporate weblogs



Motivation of the employees affected (e.g. willingness to support and execute the change project, identification with the change project)

very positively positively no difference negatively very negatively I cannot assess
Wikis
Podcasts/videocasts
Individual weblogs
Social networking platforms
Corporate weblogs



Participation of the employees affected in the change project (contribution of the employees to the change project)

very positively positively no difference negatively very negatively I cannot assess
Wikis
Podcasts/videocasts
Individual weblogs
Social networking platforms
Corporate weblogs



Duration of change projects (project life-span)

markedly increased increased no difference decreased markedly decreased I cannot assess
Wikis
Podcasts/videocasts
Individual weblogs
Social networking platforms
Corporate weblogs



Costs of change projects (HR costs, opportunity costs, communication costs, etc.)

markedly increased increased no difference decreased markedly decreased I cannot assess
Wikis
Podcasts/videocasts
Individual weblogs
Social networking platforms
Corporate weblogs



Please estimate the current percentage usually taken by Web 2.0-instruments (in relation to all instruments) in change projects!

0% 1-9% 10-19% 20-29% 30-39% 40-49% 50-59% 60-69% 70-79% 80-89% 90-99% 100% I cannot assess
Percentage



Please estimate the percentage usually taken by Web 2.0-instruments in change projects in the near future (1-2 years)!

0% 1-9% 10-19% 20-29% 30-39% 40-49% 50-59% 60-69% 70-79% 80-89% 90-99% 100% I cannot assess
Percentage



What is your evaluation of the interaction of conventional instruments (workshops, trainings, etc.) with electronic instruments in change management?









What is your evaluation of the interaction of Web 1.0-instruments (Email, homepages, CBT, etc.) with Web 2.0-instruments in change management?










According to your estimation/experience, how does the use of Web 2.0-instruments affect self organization in change projects (initiative of employees, project planning and control through employees, self coordination, etc.)?

markedly increased increased no difference decreased markedly decreased I cannot assess
Wikis
Podcasts/videocasts
Individual weblogs
Social networking platforms
Corporate weblogs



Please comment on the following statements:

Effect of Web 2.0-instruments in change projects compared to conventional instruments (workshops, trainings, etc.) on …

much better better no difference worse much worse I cannot assess
Level of knowledge
project acceleration
Involvement of affected amployees
Skills of employees
Project cost reduction
Motivation
Range of utilizable expertise (internal & external, etc.)



Effect of Web2.0-instruments in change management on …
very positive positive no difference negative very negative I cannot assess
Individualized involvement of employees
Up-to-date information
Reachability of employees affected
Acceptance of the change project
Trust building
Intensity of communication
Encouragement of creativity
Flexibilizing the project workflow
Learning progress
communication speed
Project managers' control of the change process
Interaction with other affected actors
Utilization of existing knowledge
Credibility of information



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