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Kuehnl, Christina, Leon Lehnert, and Annika Wagner (2026), "Customer Experience Management als Wachstumstreiber," Ideen- und Innovationsmanagement, (1), 7.
Wagner, Annika, Franz Molnar, and Michelle Khanh Phan (2025), "Among the Stars: A Text-Based Approach to Analyzing Online Customer Experience," Marketing ZFP, 47 (4), 34–54.
Wagner, A. (2024), "Don’t Be Emotional – Influence of Online Customer Experience Dimensions on Review Helpfulness," in Proceedings of the European Marketing Academy, 53rd Annual Conference (May 28–31). Bucharest, Romania.