For her excellent master thesis on "Tweeting Top Managers - An Empirical Analysis of the Relationship between the Communication Style of Male and Female Top Managers and Social Media Engagement", Marla-Sophie Schmid received the Artur Fischer Award in the category "Marketing and Innovative, Forward-Looking Business Models". Prof. Dr. Michael Oesterle, dean of the faculty 10 at Universität Stuttgart, handed over the award, which is endowed with 3,000€!
Under the supervision of Christina Kühnl, Marla investigated whether and how the communication style differs between male and female top managers and in how far this affects social media engagement.
Congrats Marla on your outstanding thesis. Very well done and deserved!
