AKWI 2016

Dept. VIII: Information Systems II

Arbeitskreis Wirtschaftsinformatik 2016, Universität Stuttgart

Brief report on the event:



Start-up culture for established companies - intrapreneurship as a driver of innovation

December 08, 2016, University of Stuttgart (Campus Stadtmitte) Room 7.011 (Keplerstraße 17, 7th floor)

Host: Business administration at the University of Stuttgart e.V.

Entrepreneurship, creativity and the ability to innovate on the part of our own employees is more than ever the foundation of entrepreneurial competitiveness. In many companies today, a start-up culture is essential in order to strike a balance between tradition and innovation. Traditional companies such as SAP, Robert Bosch or Telekom have long recognized this trend and firmly established so-called "intrapreneurship programs" within their own ranks. Here, the self-reliant, entrepreneurial action of every employee within the organizations is promoted: Efficient processes far away from incrusted bureaucracies promise to bring innovative products to the market in a lean way - that is, 'lean'. The intention of this year's working group is to discuss how companies can encourage their employees to think in an entrepreneurial manner so that they can remain competitive in the long term in times of rapid technological developments.


4:00 pm – 4:30 pm
Welcome - status report and introduction

Prof. Dr. Georg Herzwurm, University of Stuttgart, Chair of ABWL and WI II

4:30 pm - 5:00 pm
Effectuation - the entrepreneurial method
Alexandra Rudl, Head of innovation programs at bwcon GmbH

5:00 pm  - 5:30 pm
coffe break

5:30 pm - 6:15 pm
Digital Disruption - Startup Autobahn: Corporates and Startups facing the Challenge together
Raymond J. Chow, Senior Manager Business Innovation at Daimler AG

from 6:15 pm
Snack and opportunity for discussions and discussions in a relaxed atmosphere



Professor Dr. Georg Herzwurm

Georg Herzwurm comes from Cologne and has been Professor of General Business Administration and Information Systems with a focus on business software at the University of Stuttgart since 2003. His work at the chair includes numerous teaching and research projects in the context of start-up management. Herzwurm is also committed to supporting start-up students with EXIST start-up grants from the Federal Ministry for Economic Affairs and Energy. 

Alexandra Rudl

Alexandra Rudl is responsible for the innovation programs at bwcon GmbH in Stuttgart. The Wahlesslinger is responsible for the area of innovation promotion and startup consulting. In addition to her work at bwcon GmbH, she has already gained experience as an entrepreneur in digital healthcare. 

Raymond J. Chow

Raymond Chow is a Senior Manager at Daimler AG Business Innovation. His current work is dedicated to the project STARTUP AUTOBAHN – aiming to establish Stuttgart as the leading ecosystem for mobility and tech startups. Being at different positions within Daimler, Raymond Chow’s career path has a very global footprint about it. Starting as a trainee in Daimler Financial Services, he soon moved to Mercedes-Benz Financial Services Taiwan to work as a General Manager for Finance & Controlling, later as GM in Sales. After being GM of Strategic Business Development in Australia, he returned to Germany to Daimler Business Innovation. His projects with the respective Daimler Business Units include for example Mercedes-Benz Rent, Daimler Senior Experts (Space Cowboys), Compliance Academy and STARTUP AUTOBAHN.

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