Marketing

Recent Publications

International Business Review: CEO Succession and Firms’ Internat. Processes
Journal of Service Research: When Service Customers Do Not Consume in Isolation
R&D-Management: Creating Shareholder Value via Collaborative Innovation
The Gerontologist: Consumer Decision-Making of Older People: A 45-Year Review

Seminar

Photo: (c) Universität Stuttgart

Seminar 2

Photo: (c) Universität Stuttgart

Uni Stuttgart

Photo: (c) Universität Stuttgart

The team of department VI

Academic research is a fundamental element of our work at the Department of Marketing.

Find out more about our contribution to the area of teaching and learning at the University of ...

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