In research and teaching, we operate at the interface between technology and consumers in order to create sustainable values for students, consumers, companies and society at large.

Prof. Dr. Christina Kühnl

Our research and teaching focus on questions concerning the management of marketin in an increasingly agile and digitized world. Our key research areas are customer experience managment, digital marketing and digital distribution as well as product and innovation marketing.

On these pages, you’ll find information on our classes as well as interesting study, research and career opportunities.

We thank you for your interest.


BWI - Department of Business Administration and Marketing

Keplerstraße 17 , 70174 Stuttgart

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