In research and teaching, we operate at the interface between technology and customers to create sustainable value for students, consumers, companies and society at large.

Prof. Dr. Christina Kühnl

Our research and teaching focus on questions concerning the marketing management in an increasingly agile and digitized world. Our key research areas are customer experience (management), digital marketing and sales as well as product and innovation marketing.

On these pages, you’ll find more information on our courses as well as interesting study, research and career opportunities.

Thank you for your interest.


BWI - Department of Business Administration and Marketing

Keplerstraße 17 , 70174 Stuttgart

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