Publications

Below you find a list of publications of all members of the Department of Marketing.

Imschloss, M. & C. Kuehnl (2019), Feel the Music! Exploring the Cross-modal Correspondence between Music and Haptic Perceptions of Softness, Journal of Retailing, 95(4), 158-169.

Kuehnl, D. Jozic & Ch. Homburg (2019), Customer Journey Design and Its Effects on Brand Attitudes and Customer Loyalty, Journal of the Academy of Marketing Science, 47(3), 551-568.

Imschloss & C. Kuehnl (2017), Don’t Ignore the Floor: Exploring Multi-Sensory Atmospheric Congruence between Music and Flooring in a Retail Environment, Psychology & Marketing, 34 (10), 931-945.

Ch. Homburg, D. Jozic & C. Kuehnl (2017), Customer Experience Management: Towards Implementing an Evolving Marketing Concept, Journal of the Academy of Marketing Science, 45 (03), 377–401.

Kuehnl, A. Fürst, Ch. Homburg & M. Staritz (2017), Toward a Differentiated Understanding of the Value-Creation Chain, British Journal of Management, 28 (03), 444–463.

Ch. Homburg, M. Schwemmle & C. Kuehnl (2015), New Product Design: Concept, Measurement, and Consequences, Journal of Marketing, 79 (03), 41–56.

Ch. Homburg & C. Kuehnl (2014), Is the More Always Better? A Comparative Study of Internal and External Integration Practices in New Product and New Service Development, Journal of Business Research, 67 (07), 1360–1367.

Kuehnl & A. Mantau (2013), Same Sound, Same Preference? Investigating Sound Symbolism Effects in International Brand Names, International Journal of Research in Marketing, 30 (04), 417–4 20.

Ch. Homburg, A. Fürst & C. Kuehnl (2012), Ensuring International Competitiveness: A Configurative Approach to Foreign Marketing Subsidiaries, Journal of the Academy of Marketing Science, 40 (02), 290–312.

Ch. Homburg, J. Wieseke & C. Kuehnl (2010), Social Influence on Salespeople's Adoption of Sales Technology: A Multilevel Analysis, Journal of the Academy of Marketing Science, 38 (02), 159–1 68.

Click here for a detailed list of publications.

Contact

This picture showsLei Zhou
M.Sc.

Lei Zhou

Research Assistant

To the top of the page