Publications and Awards

Lehnert, L. (2026), "Driving Sustainable Consumer Choices: Marketing Strategies to Encourage Sustainable Consumer Behavior," Marketing Review St. Gallen, 43 (3).

Wagner, Annika, Franz Molnar, and Michelle Khanh Phan (2025), "Among the Stars: A Text-Based Approach to Analyzing Online Customer Experience," Marketing ZFP, 47 (4), 34–54.

Lehnert, Leon and Christina Kuehnl (2024), "Empathy at the Heart of Customer Experience: A Holistic Framework for Understanding and Enhancing Consumer Empathy Through the Lens of Customer Experience," Psychology & Marketing, 41 (2), 332–58.

Weidig, Jakob, Marco Weippert, and Christina Kuehnl (2024), "Personalized Touchpoints and Customer Experience: A Conceptual Synthesis," Journal of Business Research, 177 (1), 114641.

Weippert, M. (2024), "The Scope and Intensity of Personalised Omnichannel Customer Journeys: A Conceptualisation Integrating Experts’ and Consumers’ Perspectives," Journal of Marketing Management, 40 (1-2), 1–33.

Weidig, Jakob and Christina Kuehnl (2023), "Improving the Effectiveness of Personalized Recommendations Through Attributional Cues," Psychology & Marketing, 40 (12), 2559–75.

Wielgos, Dominik, Christian Homburg, and Christina Kuehnl (2021), "Digital Business Capability: Its Impact on Firm and Customer Performance," Journal of the Academy of Marketing Science, 49 (4), 762–89.

Imschloss, Monika and Christina Kuehnl (2019), "Retailers! Can Your Customers Feel Your Music? Investigating Cross-modal Correspondences Between Music and Haptic Perceptions," Journal of Retailing, 95 (4), 158–69.

Kuehnl, Christina, Danijel Jozic, and Christian Homburg (2019), "Effective Customer Journey Design: Consumers’ Conception, Measurement, and Consequences," Journal of the Academy of Marketing Science, 47 (3), 551–68.

Homburg, Christian, Danijel Jozic, and Christina Kuehnl (2017), "Customer Experience Management: Towards Implementing an Evolving Marketing Concept," Journal of the Academy of Marketing Science, 45 (3), 377–401.

Imschloss, Monika and Christina Kuehnl (2017), "Don’t Ignore the Floor: Exploring Multi-Sensory Atmospheric Congruence Between Music and Flooring in a Retail Environment," Psychology & Marketing, 34 (10), 931–45.

Kuehnl, Christina, Andreas Fürst, Christian Homburg, and Matthias Staritz (2017), "Toward a Differentiated Understanding of the Value-Creation Chain," British Journal of Management, 28 (3), 444–63.

Homburg, Christian, Martin Schwemmle, and Christina Kuehnl (2015), "New Product Design: Concept, Measurement, and Consequences," Journal of Marketing, 79 (3), 41–56

Homburg, Christian and Christina Kuehnl (2014), "Is the More Always Better? A Comparative Study of Internal and External Integration Practices in New Product and New Service Development," Journal of Business Research, 67 (7), 1360–67.

Kuehnl, Christina and Alexandra Mantau (2013), "Same Sound, Same Preference? Investigating Sound Symbolism Effects in International Brand Names," International Journal of Research in Marketing, 30 (4), 417–20.

Homburg, Christian, Andreas Fürst, and Christina Kuehnl (2012), "Ensuring International Competitiveness: A Configurative Approach to Foreign Marketing Subsidiaries," Journal of the Academy of Marketing Science, 40 (2), 290–312.

Homburg, Christian, Jan Wieseke, and Christina Kuehnl (2010), "Social Influence on Salespeople's Adoption of Sales Technology: A Multilevel Analysis," Journal of the Academy of Marketing Science, 38 (2), 159–68.

Kuehnl, Christina, Marco Weippert, and Moritz Tischer (2024), "Die B2B-Customer Experience als Anbieter besser verstehen," Marketing Review St. Gallen, 20–27.

Weidig, J. (2023), "Personalisierung im Customer Experience Management," Marketing Review St. Gallen, 74–83.

Blessing, Gerald and Christina Kuehnl (2019), "Customer Experience im Internet der Dinge," Marketing Review St. Gallen, 30–37.

Kuehnl, C. (2019), "Klassiker der Organisationsforschung (31): Michael Porter," Organisationsentwicklung – Zeitschrift für Unternehmensentwicklung und Change Management, 100–105.

Kuehnl, Christina and Patricia Frank (2019), "Social Selling – Eine neue Form der E-Kommunikation für Business-to-Business Unternehmen," Transfer – Zeitschrift für Kommunikation und Markenmanagement, 18–28.

Weippert, M. (2025), "Costumer and managerial perspectives on personalization along the costumer journey," dissertation, Stuttgart: Universität Stuttgart.

Kuznik, G. (2025), "Institutionalisierung von Social Selling in Business-to-Business-Unternehmen," dissertation, Stuttgart: Universität Stuttgart.

Weidig, J. (2024), "Improving the customer experience through personalization," dissertation, Stuttgart: Universität Stuttgart.

Kuehnl, Christina and Jana Prigge (2017), "Kundenpriorisierung zur Wahrung profitabler Geschäftsbeziehungen," in Handbuch Kundenbindung, 9th ed., M. Bruhn and C. Homburg, eds. Wiesbaden: Gabler, 549–77.

Kühnl, Christina (2016), "Drivers of Word-of-Mouth and Customer Loyalty," unpublished Habilitation thesis.

Jozic, Danijel and Christina Kuehnl (2016), "Customer Experience Management," in Kundenzufriedenheit: Konzepte – Methoden – Erfahrungen, 9th ed., C. Homburg, ed. Wiesbaden: Gabler, 411–40.

Homburg, Christian and Christina Kuehnl (2011), "Nichtlineare Effekte im Management von Dienstleistungs- und Produktinnovationen: Eine vergleichende Studie," in Dienstleistungsproduktivität – Innovationsentwicklung, Internationalität, Mitarbeiterperspektive, Vol. 2, 1st ed., M. Bruhn and K. Hadwich, eds. Wiesbaden: Gabler, 101–23.

Kühnl, C. (2010), "Erfolgsfaktoren im Innovationsmanagement – Eine empirische Betrachtung aus Hersteller- und Anwendersicht," dissertation, Wiesbaden: Gabler.

Kuehnl, Christina, Marco Weippert, and Moritz Tischer (2024), "Developing a Typology of B2B Customer Journeys," in Proceedings of the European Marketing Academy, 53rd Annual Conference (May 28–31). Bucharest, Romania.

Lehnert, L. (2024), "I May Have Never Walked in Your Shoes, but I Can See Your Soles Are Worn – A Systematic Literature Review on Consumer Empathy Using the TCCM Approach," in Proceedings of the European Marketing Academy, 53rd Annual Conference (May 28–31). Bucharest, Romania.

Schmid, Marla-Sophie, Christina Kuehnl, Florian Omiecienski, and Sebastian Padó (2024), "How Can Business-to-Business Salespeople Get Out More of Their Social Media Posts?," in Proceedings of the European Marketing Academy, 53rd Annual Conference (May 28–31). Bucharest, Romania.

Wagner, A. (2024), "Don’t Be Emotional – Influence of Online Customer Experience Dimensions on Review Helpfulness," in Proceedings of the European Marketing Academy, 53rd Annual Conference (May 28–31). Bucharest, Romania.

Weippert, Marco and Christina Kuehnl (2024), "Understanding the Effects of Personalization Along the Customer Journey," in Proceedings of the European Marketing Academy, 53rd Annual Conference (May 28–31). Bucharest, Romania.

Kuehnl, Christina and Giulia Kuznik (2023), "How to Effectively Institutionalize Social Selling in Business-to-Business Companies," in Proceedings of the International Conference on Information Systems (ICIS). Hyderabad, India.

Weippert, M. (2023), "Personalized Customer Journeys in Omnichannel Marketing: A Qualitative Analysis of Consumers’ and Managers’ Perceptions," in Proceedings of the European Marketing Academy, 52nd Annual Conference (May 23–26). Odense, Denmark.

Homburg, Christian, Dominik Wielgos, and Christina Kuehnl (2019), "Digital Business Capability and its Effect on Firm Performance," in 2019 AMA Winter Academic Conference: Understanding Complexity, Transforming the Marketplace, S. Lam, ed. Chicago, IL: American Marketing Association, ICM-2.

Wielgos, Dominik and Christina Kuehnl (2019), "Digital Business Capability and its Effects on Firm Performance," in Proceedings of the 48th European Marketing Academy Conference (EMAC). Hamburg, Germany.

Kuehnl, Christina, Christian Homburg, and Danijel Jozic (2017), "Designing Touchpoints Across the Customer Journey," in Leaving Footprints, Proceedings of the 46th Conference of the European Marketing Academy. Groningen, Netherlands.

Kuehnl, C. (2016), "Understanding Customer Experience Management and Its Consequences for Customer Loyalty," in Marketing at the Confluence between Entertainment and Analytics, Proceedings of the 19th World Marketing Congress. Paris, France.

Kuehnl, Christina, Martin Schwemmle, and Christian Homburg (2016), "Investigating the Effects of Brand-self and Design-self Congruence on Consumer Behavior," in Marketing in the Age of Data, Proceedings of the 45th Conference of the European Marketing Academy. Oslo, Norway.

Kuehnl, Christina, Christian Homburg, Andreas Fürst, and Matthias Staritz (2015), "A Taxonomic Perspective on the Value Creation Chain," in Collaboration in Research, Proceedings of the 44th Conference of the European Marketing Academy. Leuven, Belgium.

Homburg, Christian, Danijel Jozic, and Christina Kuehnl (2015), "A Grounded Theory of Customer Experience Management," in Leveraging New Technologies to Create Value: AMA Summer Educators' Conference 2014, R. Hamilton, ed. Red Hook, NY: Curran, 198–99.

Homburg, Christian, Monika Imschloß, and Christina Kuehnl (2014), "How Music Touches: Investigating the Influence of Sounds on Haptics," in AMA Winter Marketing Educators' Conference 2014: Engaging Customers, G. Hunter, ed. Red Hook, NY: Curran, C-80.

Kuehnl, Christina and Alexandra Mantau (2013), "No More 'Lost in Translation' by Applying Sound Symbolism in International Brand Names," in Lost in Translation: Marketing in an Interconnected World, Proceedings of the 42nd Conference of the European Marketing Academy. Istanbul, Turkey.

Homburg, Christian, Christina Kuehnl, and Jan Wieseke (2012), "Will it Ever Fly? The Neglected Role of the Firm-Internal Uncertainty-Adoption-Performance Chain," in Marketing Theory and Applications: Proceedings of the 2012 AMA Winter Educators' Conference, S. Bharadwaj and J. Hulland, eds. Red Hook, NY: Curran, 126.

Imschloß, Monika, Christian Homburg, and Christina Kuehnl (2012), "Between too Much and too Little: Exploring the Interactive Effects of Arousal Congruity and Sensory Load in Multisensory Configurations of Store Environments," in Marketing to Citizens: Going Beyond Customers and Consumers, Proceedings of the 41st Conference of the European Marketing Academy, P. Rita, ed. Lisbon, Portugal.

Kuehnl, Christina and Caroline Goecke (2012), "Firm-internal Consequences of Customer Integration in New Product Development," in Marketing to Citizens: Going Beyond Customers and Consumers, Proceedings of the 41st Conference of the European Marketing Academy. Lisbon, Portugal.

Homburg, Christian, Christina Kuehnl, and Jan Wieseke (2011), "Firm-Internal Drivers of New Product Performance: The Neglected Role of Internal Adoption and Perceived New Product Uncertainty," in Marketing Theory and Applications: Proceedings of the 2011 AMA Winter Educators’ Conference, R. Srinivasan and L. McAlister, eds. Austin, TX: American Marketing Association, 130–31.

Homburg, Christian and Christina Kuehnl (2010), "Apples and Apples or Apples and Oranges? A Comparative Analysis of Success Drivers in New Product and New Service Development," in Enhancing Knowledge Development in Marketing: Proceedings of the 2010 AMA Summer Educators’ Conference, E. Iyer and R. Coulter, eds. Red Hook, NY: Curran, 186.

Homburg, Christian, Jan Wieseke, and Christina Kuehnl (2009), "If One Steps Out of the Phalanx: Analyzing Leaders' Influence on Sales Force Automation Adoption with a Four Source Dataset," in Marketing Theory and Applications: Proceedings of the 2009 AMA Winter Educators’ Conference, K. Reynolds, ed. Red Hook, NY: Curran, 156–57.

Homburg, Christian, Dominik Wielgos, and Christina Kuehnl (2018), "Digital Excellence: Einflussgrößen, Erfolgsauswirkungen und Erfolgsfaktoren," IMU Research Insight #RI057, Institute for Market-Oriented Management, University of Mannheim.

Homburg, Christian, Martin Schwemmle, and Christina Kuehnl (2015), "Produktdesign, Marken und das Selbst: Wie Kongruenz das Konsumentenverhalten beeinflusst," IMU Research Insight #RI038, Institute for Market-Oriented Management, University of Mannheim.

Homburg, Christian, Danijel Jozic, and Christina Kuehnl (2015), "Customer Journey Experience: Ausgestaltung und Auswirkungen," IMU Research Insight #RI037, Institute for Market-Oriented Management, University of Mannheim.

Homburg, Christian, Martin Schwemmle, and Christina Kuehnl (2014), "Produktdesign: Dimensionen, Messung und Auswirkungen," IMU Research Insight #RI024, Institute for Market-Oriented Management, University of Mannheim.

Homburg, Christian, Monika Imschloss, and Christina Kuehnl (2013), "Multisensorisches Marketing: Beeinflussung der haptischen Weichheitswahrnehmung durch Musik," IMU Research Insight #RI016, Institute for Market-Oriented Management, University of Mannheim.

Homburg, Christian, Danijel Jozic, and Christina Kuehnl (2013), "Customer Experience Management," IMU Research Insight #RI019, Institute for Market-Oriented Management, University of Mannheim.

Kuehnl, Christina and Alexandra Mantau (2013), "Der Klang von Marken: Lautsymbolik in internationalen Markennamen," IMU Research Insight #RI018, Institute for Market-Oriented Management, University of Mannheim.

Homburg, Christian, Monika Imschloss, and Christina Kuehnl (2012), "Of Dollars and Senses? Does Multisensory Marketing Pay Off?," IMU Research Insight #RI009, Institute for Market-Oriented Management, University of Mannheim.

Homburg, Christian, Jan Wieseke, and Christina Kuehnl (2009), "If One Steps Out of the Phalanx: Analyzing Leaders' Influence on Sales Force Automation Adoption with a Quadratic Dataset," Working Paper #W125e, Institute for Market-Oriented Management, University of Mannheim.

Bauer, Hans H., Carmen-Maria Albrecht, and Christina Kuehnl (2006), "Aspekte der Einführungsstrategie als Erfolgsfaktoren von Produktinnovationen: Eine qualitative Studie," Working Paper #W109, Institute for Market-Oriented Management, University of Mannheim.

Kuehnl, Christina, Leon Lehnert, and Annika Wagner (2026), "Customer Experience Management als Wachstumstreiber," Ideen- und Innovationsmanagement, (1), 7.

Kühnl, C. (2026), "Klang schafft Wirkung", markenartikel – Das Magazin für Markenführung, (4).

Homburg, Christian, Dominik Wielgos, and Christina Kuehnl (2019), "Digital Business Excellence: Wie die digitale Transformation gelingen kann," Absatzwirtschaft, (6), 64–69.

Forschungsgruppe Digitalisierung und Management (2018), "Digitalisierung und Management: Einblicke in die Forschung an der Hochschule Reutlingen," Decision Growth Magazin, 2, 21–25.