Publications

Below you find a list of publications of all members of the Department of Marketing.

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Articles in edited volumes

Innovating Services Through Experiences: An Investigation of Servicescape’s Pivotal Role. Service Innovation: Novel Ways of Creating Value in Actor Systems, ed. M. Toivonen, New York: Springer, S. 149-170 (mit A. Carú und B. Cova), 2016

 

Articles in refereed journals

When Service Customers Do Not Consume in Isolation: A Typology of Customer Copresence Influence Modes (CCIMs). Journal of Service Research, forthcoming (mit A. Ordanini und A. Parasuraman), 2017.

Two faces of the same coin: How the interplay between organizational and territorial culture build the concept of Service Culture. Mercati e Competitività, forthcoming (mit A. Carù), 2016

Ripensare al gioiello in un'ottica strategicamente creativa. La strada verso il successo di OPS Objects (“Rethinking jewellery in a strategically creative way. OPS Objects’ way to success”). Economia & Management, 2015 (6) (mit C. Solerio), 2015

Storia di una tecnologia che cambia la vita. Il caso Genny 2.0: la (non) sedia a rotelle che si muove solo grazie a sensori senza l’uso delle mani (“Story of a life-changing technology. The Genny 2.0 case: the (anti) wheelchair, moving through sensors and without hands”. Economia & Management, 2014 (5), S. 62-71 (mit C. Solerio), 2014

Filosofi indipendenti si nasce, imprenditori indipendenti si diventa. La strada verso il successo di Italia Independent. Economia & Management, 2014 (2), S. 9-20 (mit C. Solerio), 2014

Brand extensions for Vespa. Mining Res, 2012 (1) (mit P. Galli und G. Pasqualicchio), 2012

 

Papers in refereed conference proceedings

It Takes Two to Tango: Service Transformation as a Supplier-Client Negotiated Process, Proceedings of the 26th Annual Frontiers in Service Conference, New York, USA (mit T. Bornemann und A. Ordanini), 2017

Service Transition of a B2B Product Supplier and its Consequences on the Client’s Knowledge: A Supplier-Client Integrated View. Proceedings of the 25th Annual Frontiers in Service Conference, Bergen, Norway (mit T. Bornemann und A. Ordanini), 2016

Two faces of the same coin: How the interplay between organizational and territorial culture build the concept of Service Culture. 14th QUIS (International Research Symposium on Service Excellence in Management), CEIBS Shanghai and 24th Annual Frontiers in Service Conference, San Josè, Kalifornien, USA (mit A. Carù), 2015

Is it possible to serve two masters? A conceptual framework about the simultaneous presence of spirituality and marketplace issues in today’s consumption. 14th QUIS (International Research Symposium on Service Excellence in Management), CEIBS Shanghai, CBTS (Consumer Behavior in Tourism Symposium), Bozen-Bolzano, Italien, XI SIMktg (Italian Marketing Society) Conference, Modena, Italien (mit C. Solerio), 2014

The Italian Service Culture, 11th Study day on Mediterranean Consumption and Marketing. Mailand, Italien (mit A. Carù), 2014

When Service Customers Do Not Consume in Isolation: A Conceptual Framework of Customers’ Interdependent Behaviors. Proceedings of the 23rd Annual Frontiers in Service Conference, Miami, Florida, USA 2014, 13 rd QUIS (International Research Symposium on Service Excellence in Management), Karlstadt, Sweden (mit A. Ordanini und A. Parasuraman), 2013

Articles in refereed journals

Individual determinants of emotional eating: A simultaneous investigation. Appetite, 130, S. 93-103 (with T. Bornemann and S. Hattula), 2018

Wie ein röhrender Hirsch. Harvard Business Manager, 36 (10), S. 14-16 (mit C. Kühnl), 2014

Same Sound, Same Preference? Investigating Sound Symbolism Effects in International Brand Names. International Journal of Research in Marketing, 30 (4), S. 417-440 (mit C. Kühnl), 2013

  

Papers in refereed conference proceedings

No more “lost in translation” by applying sound symbolism in international brand names. Proceedings of the 42nd EMAC Conference, Istanbul, Türkei (mit C. Kühnl), 2013

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