With our empirical and interdisciplinary research approach, we want to generate new insights into the challenges of marketing in a digitized world and share them with the community.Prof. Dr. Christina Kühnl
Our research is aimed at generating practice-oriented knowledge in our key research areas of Customer Experience (Management), Digital Marketing & Sales, as well as Product & Innovation Marketing. We want to share this knowledge by publishing our findings in internationally renowned journals and distilling valuable impulses for corporate practice as well as teaching.
On the following pages, you will find information on our key research areas.