Research

Academic research is a fundamental element of our work at the Department of Marketing.

Our scientific work ranges from conceptual, theoretical research to application-oriented projects with high levels of practical relevance and innovation. The Department of Marketing aims at a close exchange between scientific research, teaching and corporate practice.

Research Interests

Therefore, we are particularly interested in linking research and practical implementation within our cooperation projects.

To continue and develop our business cooperations, we continuously seek new corporate partners. Our areas of research and expertise:

  • Customer and Supplier Relationship Management (B2B and B2C)

  • Product and Innovation Management

  • Consumer Behavior

  • Marketing Strategy

Your contact for all questions concerning our research

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Dr.

Stefan Hattula

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