Academic research is at the core of the work of the Department of Business Administration and Marketing.

With our empirical and interdisciplinary approach to research, we want to gain new insights into the challenges of marketing in a digitized world and share those insights with the community.

Prof. Dr. Christina Kühnl


Our research is aimed at generating practice-oriented knowledge in our key research areas of digital marketing and distribution, strategic marketing as well as product and innovation marketing. We want to share this knowledge by publishing our findings in internationally renowned journals and distilling valuable impulses for corporate practice as well as teaching.

On the following pages, you will find information on our key research areas, publications, management insights and our Customer Experience (CX) Lab.


Research News


This image shows Lei Zhou

Lei Zhou

Research Assistant

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