Practice

Here you will find information about current cooperations with our industry partners as well as opportunities for cooperation with our department.

Our teaching and research are consistently focused on current issues of marketing practice. Because of this focus, we are a competent partner for industry professionals in all questions of marketing.

Prof. Dr. Christina Kühnl

Our research is consistently geared towards the everyday practice of corporations in that we examine issues relevant to daily practice, deduce implications for marketing management and make our results available to the business world. In doing so we focus primarily on our key research areas of Customer Experience (Management), Digital Marketing and Distribution as well as Product and Innovation Marketing.

On the following pages, we introduce the various ways in which a cooperation with us is possible. Additionally, we present our cooperation partners, our management insights as well as current job offers.

We look forward to hearing from you!

This image shows Andreea-Cristina  Gusta
M.A.

Andreea-Cristina Gusta

Research Assistant

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