Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.American Marketing Association, 2017
NOTE ON THE SUMMER SEMESTER 2024
Prof. Dr. Kühnl will be on a research semester in the summer semester 2024
The specific effects on the courses can be found in the corresponding ILIAS courses.
The supervision of theses (Bachelor's, Master's, seminar and research papers) and the project study will continue as before.
All exams will also be offered without any changes.
In our teaching, we impart knowledge and skills relevant to future marketeers. We achieve this goal through an interdisciplinary approach, which is at the same time research- and application-oriented. A high level of interaction between teaching staff and students as well as courses based on the latest research findings complement our curriculum.
On these pages, you’ll find information on our courses for bachelor and master students, on opportunities and requirements for writing a thesis at our department as well as on exams, letters of recommendation and learning agreements.