Key Research Areas

The focus of our research lies predominantly in the areas of Customer Experience (Management), Digital Marketing & Sales as well as Product & Innovation Marketing. Learn more about us and our projects in these research areas.

Within these three key areas, the department engages in research on the basis of national and international research cooperations, PhD theses as well as research projects with corporate partners to generate new insights, which benefit the discipline of business administration, corporations as well as society as a whole.