This image shows Dr. Gerald Blessing

Dr. Gerald Blessing

Research Assistant
BWI
Chair of Marketing

Contact

+49 711-685-82943
+49 711 685-72940

Keplerstraße 17
70174 Stuttgart
Deutschland
Room: 6.053

Blessing, G. und Kühnl, C. (2020), “Customer-Experience im Internet der Dinge’”, Marketing Review St. Gallen (1), p. 30-37.

Blessing, G. und Natter M. (2019), “Do mystery Shoppers Really Predict Customer Satisfaction and Sales Performance?”, Journal of Retailing, 95(3), p. 47-62.

  • Goethe University Frankfurt, 2015 – 2017: marketing II (teaching assistant)
  • Goethe University Frankfurt,, 2015 – 2016: supervision of bachelor’s theses and seminar projects
  • Frankfurt School of Finance, 2017 – 2018: service marketing (lecture)

Education

Dec. 2013 – Oct. 2018
Goethe University Frankfurt  
Advanced Studies in Marketing. Dr. rer.pol. 

Oct. 1977 – June 1983
University of Mannheim (WH)
Diplom-Kaufmann  


Professional experience

April 2019 – Febr. 2021
ESB Business School, Reutlingen University
Research Fellow  

May 2015  – April 2018 
Goethe University Frankfurt  
Research assistant

May 1999 – June 2013 
Deutsche Telekom AG  
Senior positions in marketing and sales

Sept. 1997 – April 1999  
Motorola Betriebsfunk GmbH, Motorola Ltd.  
Managing director, director of distribution

Oct. 1987 – March 1997  
Robert Bosch GmbH  
Senior Positions in management and sales

German, English, French, Spanish (basics)

Music and piano playing, sports, France and the US, politics, friends & family

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