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Kuznik, G. (2025), “Institutionalisierung von Social Selling in Business-to-Business-Unternehmen,” dissertation, Stuttgart: Universität Stuttgart.
Kuehnl, Christina and Giulia Kuznik (2023), "How to Effectively Institutionalize Social Selling in Business-to-Business Companies," in Proceedings of the International Conference on Information Systems (ICIS). Hyderabad, India.