This image shows Jella Pfeiffer

Jella Pfeiffer

Prof. Dr.

Head of chair
Institute of Business Administration, Department 7

Contact

Keplerstraße 17
70174 Stuttgart
Deutschland

Office Hours

Tuesday, 14:30 - 15:30 (Prior registration with Mrs Koppetzki required)

  • 10/2023: Professor at University of Stuttgart
  • 04/2019 - 09/2023:  W3 professor at  JLU Gießen (start 09/2019)
  • 01/2019 – 08/2019: Maternity leave & parental leave
  • 04/2019 – 09/2019:  Deputy Professorship at the KIT
  • 09/2014-12/2018:  Post-Doc at the Karlsruhe Institut für Technologie (KIT) for the Institute of Information Systems and Marketing by Prof. Dr. Christof Weinhardt. Working as Manager in charge of the research groups "Digital Experience & Participation" and "Electronic Markets & User Behavior"
  • 02/2016 – 09/2016: Maternity leave & parental leave
  • 01/2016:  Habilitation at the  Johannes Gutenberg University Mainz
  • 08/2015 – 01/2016:  Invited Professor at the École des Hautes Études Commerciales de l' Université de Lausanne (HEC), Information Systems (Switzerland)
  • 09/2014 – 07/2018:  Head of  KD²Lab at the KIT
  • 05/2011 – 08/2011:  Guest scientist at the  Sauder School of Business, University of British Columbia (Canada)
  • 02/2011 – 04/2011:  Guest scientist at the  Université de Lausanne
  • 01/2011:  Promotion at the  Johannes Gutenberg University Mainz
  • 09/2008 – 01/2009:  Visiting Fellow at  Harvard (Cambridge, USA)
  • 11/2007 – 06/2008:  Freelancer for Icosystem (Cambridge, USA)
  • 12/2006 – 08/2014:  Research Assistant at the Chair of Prof. Rothlauf, Johannes Gutenberg University Mainz
  • 08/2004 – 05/2005:  Study abroad at the  University of Waterloo (Kanada)
  • 09/2001 – 11/2006: Studies in information systems at the  University of Mannheim
  • Conversational agents (Chatbots)
  • Design and consequences of the Metaverse and Virtual Environments
  • Digitalisation and sustainability
  • Intelligent user assistance in Mixed Reality
  • Consumer decision support and decision behavior
  • Fairness of machine learning algorithms and trustworthy AI
  • Methods: Behavioral and Design Science Research
    • Quantitative Research
    • Lab, Online and VR-Experiments
    • Neuro-IS and, in particular Eye Tracking
    • Data Science, in particular machine learning
  • Verband Hochschullehrer Betriebswirtschaft (VHB)
  • Deutscher Hochschulverband (DHV)
  • Die Wirtschaftsinformatik e.V.
To the top of the page