Interdisciplinary Qualifications (FÜSQ)

It is important for master students and doctoral candidates in the field of marketing, other fields of business administration or social studies to know the basics of machine learning and its numerous potential applications, because machine learning contributes majorly to the rapid development of artificial intelligence. The course meets this need and discusses the following topics from a marketing perspective: 

• basics of machine learning
• selected methods of supervised learning
• introduction to artificial neural networks
• basics of the programming language Python

• Understanding basic concepts and methods of machine learning as well as their application within marketing
• Training of students' own models in Python based on a compact, practical introduction to programming in Python 

Interactive lecture using examples of machine learning applications

Term paper & presentation of results