Contact
+49 711 685 82941
+49 711 685 72940
Email
Business card (VCF)
Keplerstraße 17
70174 Stuttgart
Deutschland
Room: 6.053
Office Hours
By arrangement
Weidig, J., Weippert, M., Kuehnl, C. (2024), Personalized touchpoints and customer experience: A conceptual synthesis. Journal of Business Research, 177, 114641. https://doi.org/10.1016/j.jbusres.2024.114641
Weidig, J., Kuehnl, C. (2023), Improving the effectiveness of personalized recommendations through attributional cues, Psychology & Marketing, published 04. October 2023. https://doi.org/10.1002/mar.21914
Weidig, J. (2023), Personalisierung im Customer Experience Management, Marketing Review St. Gallen, 04/2023, 74-83.
- Supervision of bachelor and master theses
Education
Sep. 2014 - Jul. 2016
University of Mannheim
Master of Science – Mannheim Master in Management
Sep. 2015 – Dec. 2015
Smith School of Business, Queen’s University
Exchange term – MBA Program
Sep. 2011 - Jul. 2014
University of Mannheim
Bachelor of Science – Business Administration
Sep. 2013 - Dec. 2013
Guanghua School of Management, Peking University
Exchange term – Business Administration
Professional experience
Since 2020
Simon-Kucher & Partners
Manager
2019-2020
Simon-Kucher & Partners
Senior Consultant
2016-2018
Simon-Kucher & Partners
Consultant
2013 – 2016 (summer term Feb.-Jun.)
Chair for Business-to-Business Marketing, Sales & Pricing, University of Mannheim
Student Assistant
English, German
Running, traveling, reading