Partners and Projects

Dr. Anja Konhäuser, Managing Partner with Ommax - Digital Solutions, offers the lecture "Digitale Marketingstrategien und Geschäftsmodelle" within the Elective Module Marketing for master students.

he course provides insights into digital marketing strategies as well as the effects and potentials of different marketing channels (e.g. SEO, SEA, Social Media). It examines key elements of a digital strategy - relevance of devices (mobile, tablet), website, concepts of usability, apps, market resarch and content management.

• December 2020: "Market Research in Digital Due Diligence" in the master course "Empirische Sozial­for­schung"

The Department of Business Adminis­tration and Marketing, in cooperation with a start-up of the Fraunhofer IPA, identified marketing strategic issues, which the start-up's founders should consider during their go-to-market.

The issues identified were transformed into topics for individual scientific papers, which students can work on as part of their seminar papers or theses in our department.

Exemplary topics:

• Development of a brand identity for a high-tech software start-up of the Fraunhofer IPA (master thesis)
• Conceptual development of a corporate website for a high-tech software start-up of the Fraunhofer IPA (bachelor thesis)
• Conducting a competitive analysis for a high-tech software start-up of the Fraunhofer IPA (Bachelor's thesis)