With our management insights, we want to help disseminate our research results outside the academic community. They offer practice-oriented results of our finished research projects in condensed summaries.
Management Insights Customer
Experience (Management)
Customer Experience in the Internet of Things (IoT)
Marketing Review St. Gallen, 2020, Vol. 1
Dr. Gerald Blessing
Prof. Dr. Christina Kühnl
Management Insights Digital
Marketing & Sales
Social Selling: a New Form of
E-Communication for Business-to-Business Companies
Transfer - Werbeforschung & Praxis, 2019, Vol. 4
Prof. Dr. Christina Kühnl
Patricia Frank
Contact
Annika Wagner
M.Sc.Research Assistant