Management Insights

Please find here practice-oriented management summaries of our research results

With our management insights, we want to help disseminate our research results outside the academic community. They offer practice-oriented results of our finished research projects in condensed summaries.

Management Insights Customer
Experience (Management)

Customer Experience in the Internet of Things (IoT)

Marketing Review St. Gallen, 2020, Vol. 1

Dr. Gerald Blessing
Prof. Dr. Christina Kühnl

Read the Management Insight here (German only)

Management Insights Digital
Marketing & Sales

Social Selling: a New Form of
E-Communication for Business-to-Business Companies

Transfer - Werbeforschung & Praxis, 2019, Vol. 4

Prof. Dr. Christina Kühnl
Patricia Frank

Read the Management Insight here (German only)


This image shows Annika Wagner

Annika Wagner


Research Assistant

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