Marco Weippert

Weidig, J., Weippert, M., Kuehnl, C. (2024), Personalized touchpoints and customer experience: A conceptual synthesis. Journal of Business Research,  177, 114641. https://doi.org/10.1016/j.jbusres.2024.114641

Weippert, M. (2023), Personalized Customer Journeys in Omnichannel Marketing: A Qualitative Analysis of Consumers’ and Managers’ Perceptions. Proceedings of the European Marketing Academy, 52nd, May 23–26, 2023, Odense/Denmark.

• Marketing I: Business-to-Business- and service marketing (tutorial)
• Marketing II: Market research (tutorial)
• Supervision of bachelor and master theses and seminar projects

Education

Jul. 2021 - today
University of Stuttgart
Doctoral candidate

Oct. 2018 - Jan. 2021
HEC Management School - University of Liège
Master of Science - Marketing & Management + International Strategic Marketing (Double Degree)

Oct. 2018 - Jan. 2021
University of Hohenheim
Master of Science - Marketing & Management + International Strategic Marketing (Double Degree)

Oct. 2014 - Sep. 2017
Baden-Wuerttemberg Cooperative State University
Bachelor of Arts – Business Administration

Professional experience

Aug. 2020 - present
University of Stuttgart 
Research Assistant

Feb. 2020 - May 2020 
Homburg & Partner 
Consulting intern

Dec. 2018 - July 2019 
Südwestdeutsche Medienholding GmbH 
Working Student Mergers & Acquisitions

Nov. 2018 - May 2019
University of Hohenheim
Research Assistant Chair of Corporate Management

Oct. 2017 - Sep. 2018
MW Office Gesellschaft für Marketing und Werbung mbH
Trainee Communication Consulting

Oct. 2014 - Sep. 2017
Erbe Elektromedizin GmbH
Cooperative Education Student

Englisch, French, Spanish

Music, Fitness, Cooking