Marco Weippert

Weippert, M. (2024), The scope and intensity of personalised omnichannel customer journeys: a conceptualisation integrating experts’ and consumers’ perspectives, Journal of Marketing Management, 1-33. https://doi.org/10.1080/0267257X.2024.2388088

Weidig, J., Weippert, M., Kuehnl, C. (2024), Personalized touchpoints and customer experience: A conceptual synthesis, Journal of Business Research, 177, 114641. https://doi.org/10.1016/j.jbusres.2024.114641

Kuehnl, C., Weippert, M., Tischer, M. (2024), Die B2B-Customer Experience als Anbieter besser verstehen, Marketing Review St. Gallen, 04/2024, 20-27.

Weippert, M., Kuehnl, C. (2024), Understanding the effects of personalization along the customer journey, Proceedings of the European Marketing Academy, 53rd, May 28–31, 2024, Bucharest/Romania.

Kuehnl, C., Weippert, M., Tischer, M. (2024), Developing a Typology of B2B Customer Journeys, Proceedings of the European Marketing Academy, 53rd, May 28–31, 2024, Bucharest/Romania.

Weippert, M. (2023), Personalized Customer Journeys in Omnichannel Marketing: A Qualitative Analysis of Consumers’ and Managers’ Perceptions, Proceedings of the European Marketing Academy, 52nd, May 23–26, 2023, Odense/Denmark.

• Marketing I: Business-to-Business- and service marketing (tutorial)
• Marketing II: Market research (tutorial)
• Supervision of bachelor and master theses and seminar projects

Education

Jul. 2021 - today
University of Stuttgart
Doctoral candidate

Oct. 2018 - Jan. 2021
HEC Management School - University of Liège
Master of Science - Marketing & Management + International Strategic Marketing (Double Degree)

Oct. 2018 - Jan. 2021
University of Hohenheim
Master of Science - Marketing & Management + International Strategic Marketing (Double Degree)

Oct. 2014 - Sep. 2017
Baden-Wuerttemberg Cooperative State University
Bachelor of Arts – Business Administration

Professional experience

Aug. 2020 - present
University of Stuttgart 
Research Assistant

Feb. 2020 - May 2020 
Homburg & Partner 
Consulting intern

Dec. 2018 - July 2019 
Südwestdeutsche Medienholding GmbH 
Working Student Mergers & Acquisitions

Nov. 2018 - May 2019
University of Hohenheim
Research Assistant Chair of Corporate Management

Oct. 2017 - Sep. 2018
MW Office Gesellschaft für Marketing und Werbung mbH
Trainee Communication Consulting

Oct. 2014 - Sep. 2017
Erbe Elektromedizin GmbH
Cooperative Education Student

Englisch, French, Spanish

Music, Fitness, Cooking