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Weippert, M. (2024), "The Scope and Intensity of Personalised Omnichannel Customer Journeys: A Conceptualisation Integrating Experts’ and Consumers’ Perspectives," Journal of Marketing Management, 40 (1-2), 1–33.
Weidig, Jakob, Marco Weippert, and Christina Kuehnl (2024), "Personalized Touchpoints and Customer Experience: A Conceptual Synthesis," Journal of Business Research, 177 (1), 114641.
Kuehnl, Christina, Marco Weippert, and Moritz Tischer (2024), "Die B2B-Customer Experience als Anbieter besser verstehen," Marketing Review St. Gallen, 20–27.
Weippert, Marco and Christina Kuehnl (2024), "Understanding the Effects of Personalization Along the Customer Journey," in Proceedings of the European Marketing Academy, 53rd Annual Conference (May 28–31). Bucharest, Romania.
Kuehnl, Christina, Marco Weippert, and Moritz Tischer (2024), "Developing a Typology of B2B Customer Journeys," in Proceedings of the European Marketing Academy, 53rd Annual Conference (May 28–31). Bucharest, Romania.
Weippert, M. (2023), "Personalized Customer Journeys in Omnichannel Marketing: A Qualitative Analysis of Consumers’ and Managers’ Perceptions," in Proceedings of the European Marketing Academy, 52nd Annual Conference (May 23–26). Odense, Denmark.