Dieses Bild zeigt Marco Weippert

Marco Weippert

Herr M.Sc.

Senior Consultant @ OMMAX

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Visitenkarte (VCF)

Weippert, M. (2024), The scope and intensity of personalised omnichannel customer journeys: a conceptualisation integrating experts’ and consumers’ perspectives, Journal of Marketing Management, 1-33. https://doi.org/10.1080/0267257X.2024.2388088

Weidig, J., Weippert, M., Kuehnl, C. (2024), Personalized touchpoints and customer experience: A conceptual synthesis, Journal of Business Research, 177, 114641. https://doi.org/10.1016/j.jbusres.2024.114641

Kuehnl, C., Weippert, M., Tischer, M. (2024), Die B2B-Customer Experience als Anbieter besser verstehen, Marketing Review St. Gallen, 04/2024, 20-27.

Weippert, M., Kuehnl, C. (2024), Understanding the effects of personalization along the customer journey, Proceedings of the European Marketing Academy, 53rd, May 28–31, 2024, Bucharest/Romania.

Kuehnl, C., Weippert, M., Tischer, M. (2024), Developing a Typology of B2B Customer Journeys, Proceedings of the European Marketing Academy, 53rd, May 28–31, 2024, Bucharest/Romania.

Weippert, M. (2023), Personalized Customer Journeys in Omnichannel Marketing: A Qualitative Analysis of Consumers’ and Managers’ Perceptions, Proceedings of the European Marketing Academy, 52nd, May 23–26, 2023, Odense/Denmark.

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