Recently, things got very exciting at our department: Christina Kühnl was interviewed about HelloFresh's marketing strategy for a television report on Galileo (Pro 7). 🎙
In the interview, she talks about possible reasons for the company's almost omnipresence in print media, television and social networks, owing to the harsh competition in the market. It is common knowledge that it is up to five times (or more) more expensive to acquire a new customer than to retain an existing one. 💡 💳
You can find the whole film here (the article on HelloFresh starts at minute 20:30, Prof. Christina Kühnl can be seen from minute 26:40 😎)
