Dept. VI: New publication - Personalized touchpoints and customer experience: A conceptual synthesis News 4/11/24
Dept. VI - Guest Lecture Erbe Elektromedizin GmbH on “customer-centric B2B marketing of medical devices" Event 5/3/23
Dept. VI - Guest Lecture Simon-Kucher & Partners on “An Introduction to Pricing Strategy" Event 6/2/22
Dept. VI - Guest Lecture Erbe Elektromedizin GmbH on “customer-centric B2B marketing of medical devices" Event 5/18/22
Dept. VI - Guest Lecture Merceded-Benz Management Consulting on “Project Insights AMG Motorsport” Event 5/12/22
Dept. VI: Jakob Weidig and Marco Weippert among the winners of the 2022 AMS Review - The Sheth Foundation Annual Doctoral Competition for Conceptual Articles (#ADCCA) News 4/5/22