This image shows Florian Buehler

Florian Buehler


Private Lecturer
Chair of Marketing


Keplerstraße 17
70174 Stuttgart

Buehler, F. (2022). Studies on consumer’s self and performance in the age of technology. ABRI Dissertation Series, ISBN 9789036106795.

Millet, K., & Buehler, F. (2018). A context dependent interpretation of inconsistencies in 2D: 4D findings: the moderating role of status relevance. Frontiers in behavioral neuroscience, 11, 254.


Conference Papers

European Marketing Association Conference 2018, Glasgow, Doctoral Colloquium
“The information backfire effect: (mis)use of specific performance information”

Association of Social Psychological Researchers 2017, Amsterdam, “The information backfire effect: How more detailed information on current performance decreases accuracy of future performance predictions”


2016 - 2022
Vrije Universiteit Amsterdam
PhD – Marketing

2013 - 2015
University of Groningen
Master of Science - International Business and Management

2013 - 2015
Newcastle University
Master of Science - Advanced International Business Management and Marketing

2009 – 2013
University of Hohenheim
Bachelor of Science – Business and Economics

Professional experience

Seit Oktober 2022 
FHV – Vorarlberg University of Applied Sciences
Senior Lecturer for Research Methods and Marketing Research

Sep. 2020 – Sep. 2022 
Creditplus Bank AG
Head of Business Analysis

Jun. 2016 – Aug. 2020
Vrije Universiteit Amsterdam
PhD Candidate

English, Dutch

Behavioral Science, Artificial Intelligence, Art

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