Contact
+49 711 685 82941
+49 711 685 72940
Email
Keplerstraße 17
70174 Stuttgart
Deutschland
Room: 6.058
Klarmann M., Hildebrand A. (2015), Innovationsmanagement in B2B-Märkten, in: Backhaus, K., Voeth, M. (Hrsg.), Handbuch Business-to-Business-Marketing: Grundlagen, Geschäftmodelle, Instrumente des Industriegütermarketings, Wiesbaden: Gabler Verlag, 297-311.
Hildebrand, A. (2015), Vertriebsmitarbeiter und Innovationen - Empirische Studien in Buisness-to-Business-Märkten, Wiesbaden: Gabler Verlag.
105030: Wahlmodul Marketing: Digital data-driven Business Models in B2B
Feb. 2012 - Dez. 2014
Karlsruhe Institute of Technology (KIT)
Dr. rer. pol. – Institute of Information Systems and Marketing, Marketing and Sales
Research Group of Prof. Dr. Martin Klarmann
Okt. 2008 – Dez. 2011
University of
Passau
Master of Science – Business Administration
Okt. 2005 – März 2008
University of
Passau
Bachelor of Science – Business Administration and Economis
Professional experience
Feb. 2015 - present
OMMAX GmbH
Managing Director
Mai 2021 - present
University of Passau
University Lecturer
Nov. 2020 - present
HHU – Heinrich Heine University
University Lecturer
Okt. 2017 - present
Karlsruhe Institute of Technology (KIT)
University Lecturer
German, English