This image shows Anja Konhäuser

Anja Konhäuser

Dr.

Private Lecturer
BWI
Chair of Marketing

Contact

+49 711 685 82941
+49 711 685 72940

Keplerstraße 17
70174 Stuttgart
Deutschland
Room: 6.058

Klarmann M., Hildebrand A. (2015), Innovationsmanagement in B2B-Märkten, in: Backhaus, K., Voeth, M. (Hrsg.), Handbuch Business-to-Business-Marketing: Grundlagen, Geschäftmodelle, Instrumente des Industriegütermarketings, Wiesbaden: Gabler Verlag, 297-311.

Hildebrand, A. (2015), Vertriebsmitarbeiter und Innovationen - Empirische Studien in Buisness-to-Business-Märkten, Wiesbaden: Gabler Verlag.

105030: Wahlmodul Marketing: Digital data-driven Business Models in B2B

Feb. 2012 - Dez. 2014
Karlsruhe Institute of Technology (KIT)
Dr. rer. pol. – Institute of Information Systems and Marketing, Marketing and Sales Research Group of Prof. Dr. Martin Klarmann

Okt. 2008 – Dez. 2011
University of Passau
Master of Science – Business Administration

Okt. 2005 – März 2008
University of Passau
Bachelor of Science – Business Administration and Economis


Professional experience

Feb. 2015 - present
OMMAX GmbH
Managing Director

Mai 2021 - present
University of Passau
University Lecturer

Nov. 2020 - present
HHU – Heinrich Heine University
University Lecturer

Okt. 2017 - present
Karlsruhe Institute of Technology (KIT)
University Lecturer

German, English

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