This image shows Christina  Kühnl

Christina Kühnl

Prof. Dr.

Full Professor
Dept. VI: Chair of Marketing


+49 711 685 82941
+49 711 685 72940

Keplerstraße 17
70174 Stuttgart


  • Customer Experience (Management)
  • Digital Marketing
  • Product and Innovation Marketing

Weidig, J., Weippert, M., Kuehnl, C. (2024), Personalized touchpoints and customer experience: A conceptual synthesis, Journal of Business Research, 177, 114641.

Kuehnl, C., Kuznik, G. (2023), How to Effectively Institutionalize Social Selling in Business-to-Business Companies, Proceedings of the International Conference on Information Systems (ICIS), December 10–13, 2023, Hyderabad/India.

Weidig, J., Kuehnl, C. (2023), Improving the effectiveness of personalized recommendations through attributional cues, Psychology & Marketing, published 04. October 2023.

Wielgos, D., Homburg, Ch., Kuehnl, C. (2021), Digital business capability: its impact on firm and customer performance,  Journal of the Academy of Marketing Science, 49 (4), 762-789.

Imschloss, M., Kuehnl, C. (2019), Retailers! Can Your Customers Feel Your Music? Investigating Cross-modal Correspondences between Music and Haptic Perceptions, Journal of Retailing, 95 (04), 158-169.

Kuehnl, C., Jozic, D, Homburg, Ch. (2019), Effective customer journey design: consumers’ conception, measurement, and consequences, Journal of the Academy of Marketing Science, 47(03), 551-568.

Homburg, Ch., Jozic, D., Kuehnl, C. (2017), Customer Experience Management: Towards Implementing an Evolving Marketing Concept, Journal of the Academy of Marketing Science, 45 (03), 377–401.

Imschloss, M., Kuehnl, C. (2017), Don’t Ignore the Floor: Exploring Multi-Sensory Atmospheric Congruence between Music and Flooring in a Retail Environment, Psychology & Marketing, 34 (10), 931-945.

Kuehnl, C., Fürst, A., Homburg, Ch., Staritz, M. (2017), Toward a Differentiated Understanding of the Value-Creation Chain, British Journal of Management, 28 (03), 444–463.

Homburg, Ch., Schwemmle, M., Kuehnl, C. (2015), New Product Design: Concept, Measurement, and Consequences, Journal of Marketing, 79 (03), 41–56.

Homburg, Ch., Kuehnl, C. (2014), Is the More Always Better? A Comparative Study of Internal and External Integration Practices in New Product and New Service Development, Journal of Business Research, 67 (07), 1360–1367.

Kuehnl, C., Mantau, A. (2013), Same Sound, Same Preference? Investigating Sound Symbolism Effects in International Brand Names, International Journal of Research in Marketing, 30 (04) , 417–420.

Homburg, Ch., Fürst, A., Kuehnl, C. (2012), Ensuring International Competitiveness: A Configurative Approach to Foreign Marketing Subsidiaries, Journal of the Academy of Marketing Science, 40 (02), 290–312.

Homburg, Ch., Wieseke, J., Kuehnl, C. (2010), Social Influence on Salespeople's Adoption of Sales Technology: A Multilevel Analysis, Journal of the Academy of Marketing Science, 38 (02), 159–168.


Click here for a detailed list of publications.

Associate Editor for the track „Innovation & Technology“ of the Journal of Business Research

Head of the Examination Committee Economics of the University of Stuttgart

Professor for ABWL and Marketing
Institute of Business Administration
University of Stuttgart

Professor for Marketing Management, Innovation & Product Design
ESB Business School
Reutlingen University

Venia legendi (habilitation) in business administration
University of Mannheim

2012, 2013
Visiting Scholar
Center for Global Innovation, Prof. Gerry Tellis, PhD
USC Marshall School of Business, Los Angeles, CA

PhD (Dr. rer. pol.)
University of Mannheim

Diploma in Business Administration and Diplôme d'Études Universitaire Françaises
University of Mannheim, Jean Moulin Lyon III

Please find the CV of Prof. Dr. Kühnl here.

Publication Award of the Faculty 10: Management, Economics and Social Sciences of the Unviersity of Stuttgart for the article "Digital business capability: its impact on firm and customer performance"

Jackstädt Fellowship for the research project "Erfolgsfaktoren der Personalisierung im Marketing"
Dr. Werner Jackstädt Stiftung 

WirtschaftsWoche's "Junge Wilde" award as one of the most research-intensive business researchers under 40 in the German-speaking area

Finalist for the 2020 Sheth Foundation / Journal of Marketing Award for "long-term contributions to the field of marketing" for the article "New Product Design: Concept, Measurement, and Consequences"

Finalist for the 2019 Sheth Foundation Best Paper Award for the article "Effective customer journey design: consumers' conception, measurement, and consequences"

2015 Shelby D. Hunt / Harold H. Maynard Award
American Marketing Association (AMA) for the most influential theoretical article in the Journal of Marketing

2015 – 2017
Fast Track Program of the Robert Bosch Foundation: Excellence and leadership for women scientists in the fast lane
Volume "Interdisciplinary Research"

Best in Track Paper Award, Track: Consumer Behavior
AMA Winter Educators' Conference, Orlando, FL

Innovation Award 2012 for doctoral theses in the segment Market Strategy
Schaeffler FAG Foundation

Best in Track Paper Award, Track: Sales & Relationship Marketing
AMA Winter Educators' Conference, Tampa, FL

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