Dep. VI: Guest lecture by OMMAX on the topic ‘Decoding customer wishes: The magic of digital and data-driven market research’ News 11/21/24
Abt. VI: Neue Publikation - Empathy at the heart of customer experience: A holistic framework for understanding and enhancing consumer empathy through the lens of customer experience News 10/24/24
Dept. VI: New publication - The scope and intensity of personalised omnichannel customer journeys: a conceptualisation integrating experts’ and consumers’ perspectives News 10/24/24
Dept. VI: New publication - Personalized touchpoints and customer experience: A conceptual synthesis News 4/11/24
Dept. VI - Guest Lecture Erbe Elektromedizin GmbH on “customer-centric B2B marketing of medical devices" Event 5/3/23
Dept. VI - Guest Lecture Simon-Kucher & Partners on “An Introduction to Pricing Strategy" Event 6/2/22
Dept. VI - Guest Lecture Erbe Elektromedizin GmbH on “customer-centric B2B marketing of medical devices" Event 5/18/22
Dept. VI - Guest Lecture Merceded-Benz Management Consulting on “Project Insights AMG Motorsport” Event 5/12/22
Dept. VI: Jakob Weidig and Marco Weippert among the winners of the 2022 AMS Review - The Sheth Foundation Annual Doctoral Competition for Conceptual Articles (#ADCCA) News 4/5/22
