General Information
- The project study can only be selected, if you have already completed one module offered by the Department of Business Administration and Marketing (Marketing I and/or Marketing II).
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For more information, please see the current exam regulations.
- Credits: 6
- Semester hours: 2
- Non-graded examination (unbenotete Studienleistung)
- Please note that the project study cannot be undertaken during a leave of abscence.
- You will find information on the application for the project study under #6. Application.
- Admission is granted only after successful application via the application form below. A confirmation of admission will be issued within a week of the deadline for applications.
- Additionally, you need to register in C@mpus during the regular registration period for exams.
- Topics for bachelor theses at our department are currently available in the following areas:
- Customer Experience (Management)
- Digital Marketing
- Marketing and innovative technologies
- Sustainability Marketing
- Topics currently on offer
- Can be written individually or as a group.
- Time frame: 6 weeks
- Scope: project report (3 to 4 pages) and PowerPoint presentation of the results
- The project study should be written in accordance with the guidelines of the department VI und need to contain a declaration of academic integrity (an example can be found in the guidelines).
- Please send us the following documents as one single PDF document:
- A current transcript of records
- Research proposal (max. one page) if you want to propose your own topic (topic’s relvance, research question, proposed method for answering the research question)
- Link to the application form
- Application period
- Winter semester: 21.09. 12:00 pm - 08.10. 12:00 pm
- Summer semester: 21.03. 12:00 pm - 08.04. 12:00 pm
Contact
Leon Lehnert
M.Sc.Research Assistant