Product & Innovation Marketing

Homburg, Ch., Schwemmle, M., Kuehnl, C. (2015), New Product Design: Concept, Measurement, and Consequences, Journal of Marketing, 79 (03), 41–56. https://doi.org/10.1509%2Fjm.14.0199

• Awards:
  • Finalist for the 2020 Sheth Foundation / Journal of Marketing Award for “long-term contributions to the field of marketing”
  • 2015 Shelby D. Hunt / Harold H. Maynard Award of the American Marketing Association (AMA) for the most influential theory paper in Journal of Marketing
• (Conference) Papers: EMAC 2016, Oslo.
• Knowledge Transfer:
  • 2018: “New Product Design: Concept, Measurement, and Consequences” In: Journal of Marketing Insights in the Classroom.
  • Absatzwirtschaft 2016, 2014; Brainds 2016; IMU Research Insights # 038; IMU Research Insights #024; Markenartikel 2014.
• Conference Papers (peer reviewed): Kuehnl, C., Schwemmle, M., Homburg, C. (2016), Investigating the Effects of Brand-self and Design-self Congruence on Consumer Behavior. In: Marketing in the Age of Data, Proceedings of the 45^th Conference of the European Marketing Academy, May 24-27, 2016, Oslo.

Imschloss, M., Kuehnl, C. (2019), Retailers! Can Your Customers Feel Your Music? Investigating Cross-modal Correspondences between Music and Haptic Perceptions, Journal of Retailing, 95 (04), 158-169. https://doi.org/10.1016/j.jretai.2019.10.004

Imschloss, M., Kuehnl, C. (2017), Don’t Ignore the Floor: Exploring Multi-Sensory Atmospheric Congruence between Music and Flooring in a Retail Environment, Psychology & Marketing, 34 (10), 931-945. https://doi.org/10.1002/mar.21033

• Award: 2009: Best in Track Paper Award, Track: Sales & Relationship Marketing, AMA Winter Educators’ Conference, Tampa, FL.
• Knowledge Transfer: Scientific Working Papers / Institut für Markt­orientierte Unternehmensführung W125e.
• (Conference) Papers: AMA Tampa, FL (2009).
• Conference Papers (peer reviewed): Homburg, C., Wieseke, J., Kühnl, C. (2009), If One Steps Out of the Phalanx: Analyzing Leaders' Influence on Sales Force Automation Adoption with a Four Source Dataset. In: Reynolds, K. (ed.), Marketing Theory and Applications: Proceedings of a meeting held 20-23 February 2009, Tampa, Florida, USA (S. 156-157), AMA Educators' Proceedings, Curran: Red Hook, NY.

Homburg, Ch., Kuehnl, C. (2014), Is the More Always Better? A Comparative Study of Internal and External Integration Practices in New Product and New Service Development, Journal of Business Research, 67 (07), 1360–1367. https://doi.org/10.1016/j.jbusres.2013.08.017

Kuehnl, C., Mantau, A. (2013), Same Sound, Same Preference? Investigating Sound Symbolism Effects in International Brand Names, International Journal of Research in Marketing, 30 (04), 417–420. https://doi.org/10.1016/j.ijresmar.2013.05.002

• Award: 2012 Innovation Award for Doctoral theses in the segment market strategy, Schaeffler FAG Stiftung
• Knowledge Transfer: Absatzwirtschaft 2014; Harvard Business Manager 2014; Markenartikel Magazin 2014; Wirtschaftspsychologie Aktuell 2014.
• Book: Kühnl, C. (2010), Erfolgsfaktoren im Innovationsmanagement - Eine empirische Betrachtung aus Hersteller- und Anwendersicht, Wiesbaden, Gabler, Dissertationsschrift.
• Book Chapters: Homburg, Ch., Kühnl, C. (2011), Nichtlineare Effekte im Management von Dienstleistungs- und Produktinnnovationen: Eine vergleichende Studie, in: Bruhn, M., Hadwich, K. (Hrsg.) Dienstleistungsproduktivität - Innovationsentwicklung, Internationalität, Mitarbeiterperspektive, Band 2, 1. Auflage, 101–123, Wiesbaden, Gabler.
• (Conference) Papers: AMA Boston, MA (2010), AMA Austin, TX (2011), AMA St. Petersburg, FL (2012), EMAC Istanbul (2012).
• Conference Papers (peer reviewed):
  • Kuehnl, C., Mantau, A. (2013), No more “Lost in Translation “by Applying Sound Symbolism in International Brand Names. In: Lost in Translation: Marketing in an Interconnected World, Proceedings of the 42^nd Conference of the European Marketing Academy, June 4-7, 2013, Istanbul.
  • Kuehnl, C., Goecke, C. (2012), Firm-internal Consequences of Customer Integration in New Product Development. In: Marketing to Citizens: Going beyond Customers and Consumers, Proceedings of the 41^th Conference of the European Marketing Academy, May 23-26, 2012, Lisbon.
  • Homburg, C., Kühnl, C., Wieseke, J. (2012), Will it Ever Fly? The Neglected Role of the Firm-Internal Uncertainty-Adoption-Performance Chain. In: Bharadwaj, S.; Hulland, J. (ed.), Marketing Theory and Applications: Proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA (S. 126), AMA Winter and Summer Educators' Conference Proceedings, Curran: Red Hook, NY.
  • Homburg, C., Kühnl, C., Wieseke, J. (2011), Firm-Internal Drivers of New Product Performance: The Neglected Role of Internal Adoption and Perceived New Product Uncertainty. In: Srinivasan, R., McAlister, L. (ed.), AMA Winter Educators’ Conference 2011, Marketing Theory and Applications (S. 130-131), Austin, Texas, USA, 18-20 February 2011, Curran: Red Hook, NY.
  • Homburg, C., Kühnl, C. (2010), Apples and apples or apples and oranges? A comparative analysis of success drivers in new product and new service development. In: Iyer, E., Coulter, R. (ed.), AMA Summer Educators Conference 2010: Enhancing knowledge development in marketing, Boston, Massachusetts, USA, 13-16 August, 2010 (S. 186), AMA Educators' Proceedings, American Marketing Association; Curran: Red Hook.