Produkt- & Innovationsmarketing

Homburg, Christian, Martin Schwemmle und Christina Kühnl (2015), „New Product Design: Concept, Measurement, and Consequences", Journal of Marketing, 79 (3), 41–56.

• Auszeichnungen:
  • Finalist für den 2020 Sheth Foundation / Journal of Marketing Award für “long-term contributions to the field of marketing”
  • 2015 Shelby D. Hunt / Harold H. Maynard Award der American Marketing Association (AMA) für den einflussreichsten Theorieartikel im Journal of Marketing
• (Konferenz-)Vorträge: EMAC (2016)
• Wissenstransfer:
  • 2018: “New Product Design: Concept, Measurement, and Consequences” In: Journal of Marketing Insights in the Classroom.
  • Absatzwirtschaft 2016, 2014; Brainds 2016; IMU Research Insights # 038; IMU Research Insights #024; Markenartikel 2014
• Referierte Konferenzbeiträge: 
  • Kühnl, Christina, Martin Schwemmle und Christian Homburg C. (2016), „Investigating the Effects of Brand-self and Design-self Congruence on Consumer Behavior", in Marketing in the Age of Data: Proceedings of the 45th Conference of the European Marketing Academy (EMAC), Oslo (24.–27. Mai), Norwegen.

Imschloss, Monika und Christina Kühnl (2019), „Retailers! Can Your Customers Feel Your Music? Investigating Cross-modal Correspondences Between Music and Haptic Perceptions", Journal of Retailing, 95 (4), 158–69.

Imschloss, Monika und Christina Kühnl (2017), „Don’t Ignore the Floor: Exploring Multi-Sensory Atmospheric Congruence Between Music and Flooring in a Retail Environment”, Psychology & Marketing, 34 (10), 931–45.

• Auszeichnung: 2009: Best in Track Paper Award, Track: Sales & Relationship Marketing, AMA Winter Educators’ Conference, Tampa, FL
• Wissenstransfer: Wissenschaftliche Arbeitspapiere / Institut für Markt­orientierte Unternehmensführung W125e
• (Konferenz-)Vorträge: AMA (2009)
• Referierte Konferenzbeiträge: 
  • Homburg, Christian, Monika Imschloß und Christina Kühnl (2014), „How Music Touches: Investigating the Influence of Sounds on Haptics“, in AMA Winter Marketing Educators' Conference 2014: Engaging Customers, G. Hunter, Hrsg. Red Hook, NY: Curran, C-80.
  • Kühnl, Christina und Alexandra Mantau (2013), „No More 'Lost in Translation' by Applying Sound Symbolism in International Brand Names", in Lost in Translation: Marketing in an Interconnected World: Proceedings of the 42nd Conference of the European Marketing Academy (EMAC), Istanbul (4.–7. Juni), Türkei.
  • Imschloß, Monika, Christian Homburg und Christina Kühnl (2012), „Between too Much and too Little: Exploring the Interactive Effects of Arousal Congruity and Sensory Load in Multisensory Configurations of Store Environments“, in Marketing to Citizens: Going beyond Customers and Consumers, Proceedings of the 41st Conference of the European Marketing Academy, P. Rita, Hrsg. Lissabon, Portugal.

Homburg, Christian und Christina Kühnl (2014), „Is the More Always Better? A Comparative Study of Internal and External Integration Practices in New Product and New Service Development", Journal of Business Research, 67 (7), 1360–67.

Kühnl, Christina und Alexandra Mantau (2013), „Same Sound, Same Preference? Investigating Sound Symbolism Effects in International Brand Names", International Journal of Research in Marketing, 30 (4), 417–20.

• Auszeichnung: Innovation Award 2012 für Doktorarbeiten im Segment Market Strategy Schaeffler FAG Stiftung
• Wissenstransfer: Absatzwirtschaft 2014; Harvard Business Manager 2014; Markenartikel Magazin 2014; Wirtschaftspsychologie Aktuell 2014
• Buch:
  
  • Kühnl, Christina (2010), Erfolgsfaktoren im Innovationsmanagement – Eine empirische Betrachtung aus Hersteller- und Anwendersicht. Wiesbaden: Gabler.
• Buchbeiträge:
  • Homburg, Christian und Christina Kühnl (2011), „Nichtlineare Effekte im Management von Dienstleistungs- und Produktinnovationen: Eine vergleichende Studie", in Dienstleistungsproduktivität – Innovationsentwicklung, Internationalität, Mitarbeiterperspektive, Vol. 2, M. Bruhn and K. Hadwich, Hrsg. Wiesbaden: Gabler, 101–23.
• (Konferenz-)Vorträge: AMA (2010); AMA (2011); AMA (2012); EMAC (2012)
• Referierte Konferenzbeiträge:
  
  • Homburg, Christian, Christina Kühnl und Jan Wieseke (2012), „Will It Ever Fly? The Neglected Role of the Firm-Internal Uncertainty-Adoption-Performance Chain", in Marketing Theory and Applications: AMA Winter Educators' Conference Proceedings, Vol. 23, S. Bharadwaj and J. Hulland, Hrsg. Chicago: American Marketing Association, 126.
  • Kühnl, Christina und Caroline Goecke (2012), „Firm-internal Consequences of Customer Integration in New Product Development", in Marketing to Citizens: Going Beyond Customers and Consumers: Proceedings of the 41st Conference of the European Marketing Academy (EMAC), Lissabon (23.–26. Mai), Portugal.
  • Homburg, Christian, Christina Kühnl und Jan Wieseke (2011), „Firm-Internal Drivers of New Product Performance: The Neglected Role of Internal Adoption and Perceived New Product Uncertainty", in Marketing Theory and Applications: AMA Winter Educators' Conference Proceedings, Vol. 22, R. Srinivasan and L. McAlister, Hrsg. Chicago: American Marketing Association, 130–31.
  • Homburg, Christian und Christina Kühnl (2010), „Apples and apples or apples and oranges? A comparative analysis of success drivers in new product and new service development", in AMA Summer Educators Conference 2010: Enhancing knowledge development in marketing, Massachusetts (13–16. August), USA.