Bachelor Thesis

Please find here information on writing bachelor theses at the Department of Business Administration and Marketing.

General Information

  • Transcript of records showing at least 132 credits
  • Very good command of German and English
  • Advanced skills in academic writing (e.g., database research, excerpting scientific literature)
  • For more information, please see the exam regulations applicable to you.
  • A focus on marketing, especially the successful completion of the seminar in marketing (B.Sc.) are highly recommended.
  • Credits: 12
  • Time frame: 12 weeks
  • The time frame depends on the respective exam regulations of the study program of the student.

  • You will find information on the application for the bachelor thesis under #7 Application.
  • Admission is granted only after successful application via the application form below. A confirmation of admission will be issued within a week of the deadline for applications.
  • Topics for bachelor theses at our department are currently available in the following areas:
    • Customer Experience (Management)
    • Digital Marketing
    • Marketing and innovative technologies
    • Sustainability Marketing
  • Topics currently on offer

Our department supports praxis-oriented theses. If you are interested in the topics offered by our cooperation partners, please send your application directly to the partner in question. If you are chosen for a bachelor or master thesis by the company, the thesis can be registered and written at any time, independent of the application period listed below. For us to be able to supervise your thesis, the topic needs to have a focus on marketing questions and meet the standards of scientific theses. In order to ensure this, please send a research proposal (max. one page; content: topic’s relevance, research question, proposed method for answering the research question) as well as the company's acceptance of your application as one single PDF document to

The following companies currently offer topics for theses:

  • Topics currently on offer
  • Assemblio: 

    Art der Arbeit

    Bachelorarbeit, Masterarbeit, Studienarbeit


    Entrepreneurial Marketing @ Assemblio


    Das junge Startup Assemblio vom Fraunhofer IPA wurde 2022 offiziell gegründet und hat das Ziel die Produktentwicklung und -montage in Industriebetrieben durch künstliche Intelligenz zu revolutionieren. Im Zuge des Markteintritts muss auch eine Marketingstrategie sowie der konkrete Marketing-Mix entwickelt werden.

    Hierbei gibt es einige Fragestellungen, die im Rahmen einer Abschlussarbeit betrachtet werden können, wie zum Beispiel die Entwicklung einer Markenstrategie, eines Corporate Design oder einer Kommunikationsstrategie. Das konkrete Thema wird zusammen mit den Ansprechpartnern von Assemblio festgelegt.

    Bei Interesse wenden Sie sich bitte mit Ihren Bewerbungsunterlagen (Anschreiben, Lebenslauf, aktueller Notenauszug, Arbeitszeugnisse) direkt bei Herrn Alexander Neb (Tel.: 0172 72 85 366, E-Mail: Die Betreuung dieser praxisorientierten Abschlussarbeit kann jederzeit und unabhängig von den Bewerbungsfristen der Abt. VI erfolgen.

    Weitere Infos zu Assemblio:


    Themenabhängige Literatur; allgemeine Literatur zu Entrepreneurial Marketing:

    Kuckertz, A. (2015). Management: Entrepreneurial Marketing. Wiesbaden: Springer Gabler.

    Nijssen, E. J. (2021). Entrepreneurial Marketing: How to Develop Customer Demand. Routledge.

  • Characteristic: research-oriented bachelor thesis / literature review thesis
  • Length: 30-35 pages
  • The guidelines for writing a thesis at the Department of Business Administration and Marketing apply.
  • The number of approved applications is based upon the capacity of the department.
  • Bachelor theses cannot be written as a group.
  • It is possible to write a bachelor thesis in cooperation with a company.
  • Language: German or English (with German summary)
  • Please send us the following documents as one single PDF docu­ment:
    • Short letter of motivation (max. one page) including your matriculation number and a list of up to three preferred topics.
    • CV
    • Current transcript of records
    • Research proposal (max. one page) if you want to propose your own topic (topic’s relevance, research question, proposed method for answering the research question)
  • Link to the application form
  • Application period
    • Winter semester:  21.09. 12:00 pm   -  08.10. 12:00 pm
    • Summer semester: 21.03. 12:00 pm   -  08.04. 12:00 pm


This image shows Leon Lehnert

Leon Lehnert


Research Assistant

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