The following information can be found here...
Publications
- Downloadable list of publications
- Overview of publications
Customer Experience Management (CXM)
- Persoalized Customer Experience Management
- Customer Journey Management
- Customer Experience Management
Digital Marketing & Sales
- Digitization in Marketing
- Digitization in Sales
Product- & Innovation Marketing
- (New) Product Design
- Multisensory Marketing
- Success Factors in New Product Management
Contact

Christina Kühnl
Prof. Dr.Full Professor