Research

Academic research lies at the heart of our work at the Department of Business Administration and Marketing.

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The following information can be found here...

Publications

  • Downloadable list of publications
  • Overview of publications

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Customer Experience Management (CXM)

  • Persoalized Customer Experience Management
  • Customer Journey Management
  • Customer Experience Management

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Digital Marketing & Sales

  • Digitization in Marketing
  • Digitization in Sales

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Product- & Innovation Marketing

  • (New) Product Design
  • Multisensory Marketing
  • Success Factors in New Product Management

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Contact

This image shows Christina  Kühnl

Christina Kühnl

Prof. Dr.

Full Professor

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