Wir veröffentlichen unsere Forschungsergebnisse regelmäßig in national und international renommierten Fachzeitschriften, Konferenzbeiträgen und Büchern. Im Jahr 2020 hat die WirtschaftsWoche diese Forschungsleistung durch die Auszeichnung „Junge Wilde“, in der die forschungsstärksten Betriebswirte unter 40 Jahre im deutschsprachigen Raum ermittelt werden, gewürdigt.
Weidig, J., Kuehnl, C. (2023), Improving the effectiveness of personalized recommendations through attributional cues, Psychology & Marketing, 40 (12), 2559-2575.
Wielgos, D., Homburg, Ch., Kuehnl, C. (2021), Digital business capability: its impact on firm and customer performance, Journal of the Academy of Marketing Science, 49 (4), 762-789.
Imschloss, M. & Kuehnl, C. (2019), Feel the Music! Exploring the Cross-modal Correspondence between Music and Haptic Perceptions of Softness, Journal of Retailing, 95(4), 158-169.
Kuehnl, C., Jozic, D, Homburg, Ch. (2019), Effective customer journey design: consumers’ conception, measurement, and consequences, Journal of the Academy of Marketing Science, 47(03), 551-568.
Imschloss, M. & Kuehnl, C. (2017), Don’t Ignore the Floor: Exploring Multi-Sensory Atmospheric Congruence between Music and Flooring in a Retail Environment, Psychology & Marketing, 34 (10), 931-945.
Homburg, Ch., Jozic, D. & Kuehnl, C. (2017), Customer Experience Management: Towards Implementing an Evolving Marketing Concept, Journal of the Academy of Marketing Science, 45 (03), 377–401.
Kuehnl, C., Fürst, A., Homburg, Ch. & Staritz, M. (2017), Toward a Differentiated Understanding of the Value-Creation Chain, British Journal of Management, 28 (03), 444–463.
Homburg, Ch., Schwemmle, M. & Kuehnl, C. (2015), New Product Design: Concept, Measurement, and Consequences, Journal of Marketing, 79 (03), 41–56.
Homburg, Ch. & Kuehnl, C. (2014), Is the More Always Better? A Comparative Study of Internal and External Integration Practices in New Product and New Service Development, Journal of Business Research, 67 (07), 1360–1367.
Kuehnl, C. & Mantau, A. (2013), Same Sound, Same Preference? Investigating Sound Symbolism Effects in International Brand Names, International Journal of Research in Marketing, 30 (04), 417–4 20.
Homburg, Ch., Fürst, A. & Kuehnl, C. (2012), Ensuring International Competitiveness: A Configurative Approach to Foreign Marketing Subsidiaries, Journal of the Academy of Marketing Science, 40 (02), 290–312.
Homburg, Ch., Wieseke, J. & Kuehnl, C. (2010), Social Influence on Salespeople's Adoption of Sales Technology: A Multilevel Analysis, Journal of the Academy of Marketing Science, 38 (02), 159–1 68.
Weidig, J. (2023), Personalisierung im Customer Experience Management, Marketing Review St. Gallen, 04/2023, 74-83.
Kühnl, C., Frank, P. (2019), Social Selling - Eine neue Form der E-Kommunikation für Business-to-Business Unternehmen, Transfer – Zeitschrift für Kommunikation und Markenmanagement, 04/2019, 18-28.
Blessing, G., Kühnl, C. (2019), Customer Experience im Internet der Dinge, Marketing Review St. Gallen, 37(01), 30-37.
Kühnl, C. (2019), Klassiker der Organisationsforschung (31): Michael Porter, Organisationsentwicklung –Zeitschrift für Unternehmensentwicklung und Change Management, 01/2019, 100-105.
Kühnl, C., Prigge, J. (2017), Kundenpriorisierung zur Wahrung profitabler Geschäftsbeziehungen, in: Bruhn, M., Homburg, Ch. (Hrsg.) Handbuch Kundenbindung, 9. Aufl., 549–577, Wiesbaden, Gabler.
Kühnl, C. (2016), Drivers of Word-of-Mouth and Customer Loyalty, unveröffentlichte Habilitationsschrift.
Jozic, D., Kühnl, C. (2016), Customer Experience Management, in: Homburg, Ch. (Hrsg.) Kundenzufriedenheit: Konzepte – Methoden – Erfahrungen, 9. Aufl., 411–440, Wiesbaden, Gabler.
Kühnl C., Prigge, J. (2013), Kundenpriorisierung zur Wahrung profitabler Geschäftsbeziehungen, in: Bruhn, M., Homburg, Ch. (Hrsg.) Handbuch Kundenbindung, 8. Aufl., 549–577, Wiesbaden, Gabler.
Homburg, Ch., Kühnl, C. (2011), Nichtlineare Effekte im Management von Dienstleistungs- und Produktinnnovationen: Eine vergleichende Studie, in: Bruhn, M., Hadwich, K. (Hrsg.) Dienstleistungsproduktivität - Innovationsentwicklung, Internationalität, Mitarbeiterperspektive, Band 2, 1. Auflage, 101–123, Wiesbaden, Gabler.
Kühnl, C. (2010), Erfolgsfaktoren im Innovationsmanagement - Eine empirische - Betrachtung aus Hersteller- und Anwendersicht, Wiesbaden, Gabler, Dissertationsschrift.
Kuehnl, C., Kuznik, G. (2023), How to Effectively Institutionalize Social Selling in Business-to-Business Companies. Proceedings of the International Conference on Information Systems (ICIS), 10.-13. Dezember 2023, Hyderabad/Indien.
Weippert, M. (2023), Personalized Customer Journeys in Omnichannel Marketing: A Qualitative Analysis of Consumers’ and Managers’ Perceptions. Proceedings of the European Marketing Academy, 52nd, May 23–26, 2023, Odense/Denmark.
Blessing, G. & Kiefer, D. (2021). Digital Skills of Procurement Employees and Their Attitudes Toward Digital Technologies, in: Schmidt, Rainer. Human Centred Intelligent Systems: Proceedings of KES-HCIS 2020 Conference. Eds. Zimmermann, A.; Howlett, R. J.; Jain, L. C., Springer, 2021. 173-185.
Wielgos, D., Kühnl, C. (2019). Digital Business Capability and its Effects on Firm Performance. In: EMAC 2019, Proceedings of the 48th European Conference of the European Marketing Academy, May 28-31, 2019, Hamburg, ISBN: 978-3-9821146-0-6.
Homburg, C., Wielgos, D., Kühnl, C. (2019). Digital business capability and its effect on firm performance. In: Lam, S. (ed.), 2019 AMA Winter Academic Conference: Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX (S. ICM-2). AMA Educators' Proceedings, American Marketing Association; Curran: Chicago, IL; Red Hook, NY.
Kühnl, C., Homburg, C., Jozic, D. (2017), Designing Touchpoints Across the Customer Journey. In: Leaving Footprints, Proceedings of the 46th Conference of the European Marketing Academy, May 23-26, 2017, Groningen.
Kuehnl, C. (2016), Understanding Customer Experience Management and Its Consequences for Customer Loyalty. In: Marketing at the Confluence between Entertainment and Analytics, Academy of Marketing Science Conference Proceedings of the 19th World Marketing Congress, July 19-23, 2016, Paris.
Kuehnl, C., Schwemmle, M., Homburg, C. (2016), Investigating the Effects of Brand-self and Design-self Congruence on Consumer Behavior. In: Marketing in the Age of Data, Proceedings of the 45th Conference of the European Marketing Academy, May 24-27, 2016, Oslo
Kuehnl, C., Homburg, C., Fürst, A., Staritz, M. (2015). A taxonomic perspective on the value creation chain. In: Collaboration in Research, Proceedings of the 44th Conference of the European Marketing Academy, May 26-29, 2015, Leuven.
Homburg, C., Jozic, D., Kühnl, C. (2015). A grounded theory of customer experience management. In: Hamilton, R. (ed.), Leveraging new technologies to create value: AMA Summer Educators' Conference 2014; San Francisco, California, 1 - 3 August 2014 (S. 198-199). AMA Educators' Proceedings, Curran: Red Hook, NY.
Homburg, C., Imschloß, M., Kühnl, C. (2014). How Music Touches: Investigating the Influence of Sounds on Haptics. In: Hunter, G. (ed.), AMA Winter Marketing Educators' Conference 2014: Engaging customers; Orlando, Florida, USA, 21 - 23 February 2014 (S. C-80). AMA Educators' Proceedings, Curran: Red Hook, NY.
Kuehnl, C., Mantau, A. (2013), No more “Lost in Translation “by Applying Sound Symbolism in International Brand Names. In: Lost in Translation: Marketing in an Interconnected World, Proceedings of the 42nd Conference of the European Marketing Academy, June 4-7, 2013, Istanbul.
Homburg, C., Kühnl, C., Wieseke, J. (2012). Will it Ever Fly? The Neglected Role of the Firm-Internal Uncertainty-Adoption-Performance Chain. In: Bharadwaj, S.; Hulland, J. (ed.), Marketing Theory and Applications: Proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA (S. 126). AMA Winter and Summer Educators' Conference Proceedings, Curran: Red Hook, NY.
Kuehnl, C., Goecke, C. (2012), Firm-internal Consequences of Customer Integration in New Product Development. In: Marketing to Citizens: Going beyond Customers and Consumers, Proceedings of the 41th Conference of the European Marketing Academy, May 23-26, 2012, Lisbon.
Imschloß, M., Homburg, C., Kühnl, C. (2012). Between too Much and too Little: Exploring the Interactive Effects of Arousal Congruity and Sensory Load in Multisensory Configurations of Store Environments. In: Rita, P. (ed.), Marketing to citizens: going beyond customers and consumers; 41th EMAC Conference, Lisbon, 22-25 May 2012; conference proceedings (S. 213-214), ISCTE Business School: Lisbon.
Homburg, C., Kühnl, C., Wieseke, J. (2011). Firm-Internal Drivers of New Product Performance: The Neglected Role of Internal Adoption and Perceived New Product Uncertainty. In: Srinivasan, R., McAlister, L. (ed.). AMA Winter Educators’ Conference 2011, Marketing Theory and Applications (S. 130-131), Austin, Texas, USA, 18-20 February 2011.
Homburg, C., Kühnl, C. (2010). Apples and apples or apples and oranges? A comparative analysis of success drivers in new product and new service development. In: Iyer, E., Coulter, R. (ed.), AMA Summer Educators Conference 2010: Enhancing knowledge development in marketing, Boston, Massachusetts, USA, 13-16 August, 2010 (S. 186). AMA Educators' Proceedings, American Marketing Association; Curran: Red Hook, NY.
Homburg, C., Wieseke, J., Kühnl, C. (2009). If One Steps Out of the Phalanx: Analyzing Leaders' Influence on Sales Force Automation Adoption with a Four Source Dataset. In: Reynolds, K. (ed.), Marketing Theory and Applications: Proceedings of a meeting held 20-23 February 2009, Tampa, Florida, USA (S. 156-157). AMA Educators' Proceedings, Curran: Red Hook, NY.
Homburg, Ch., Wielgos, D., Kühnl, C. (2018), Digital Excellence: Einflussgrößen, Erfolgsauswirkungen und Erfolgsfaktoren, IMU Research Insight #057, Institut für Marktorientierte Unternehmensführung Mannheim.
Homburg, Ch., Schwemmle, M., Kühnl, C. (2015), Produktdesign, Marken und das Selbst: Wie Kongruenz das Konsumentenverhalten beeinflusst, IMU Research Insight RI038, Institut für Marktorientierte Unternehmensführung Mannheim.
Homburg, Ch., Jozic, D., Kühnl, C. (2015), Customer Journey Experience: Ausgestaltung und Auswirkungen, IMU Research Insight RI037, Institut für Marktorientierte Unternehmensführung Mannheim.
Homburg, Ch., Schwemmle, M., Kühnl, C. (2014), Produktdesign: Dimensionen, Messung und Auswirkungen, IMU Research Insight RI024, Institut für Marktorientierte Unternehmensführung Mannheim.
Hombug, Ch., Imschloss, M., Kühnl, C. (2013), Multisensorisches Marketing: Beeinflussung der haptischen Weichheitswahrnehmung durch Musik, RI016, Institut für Marktorientierte Unternehmensführung Mannheim.
Homburg, Ch., Jozic, D., Kühnl, C. (2013), Customer Experience Management, IMU Research Insight RI019, Institut für Marktorientierte Unternehmensführung Mannheim.
Kühnl, C., Mantau, A. (2013), Der Klang von Marken: Lautsymbolik in internationalen Markennamen, RI018, Institut für Marktorientierte Unternehmensführung Mannheim.
Homburg, Ch., Imschloss, M., Kühnl, C. (2012), Of Dollars and Senses? Does Multisensory Marketing Pay Off? RI009, Institut für Marktorientierte Unternehmensführung Mannheim.
Homburg, Ch., Wieseke, J., Kuehnl, C. (2009), If One Steps Out of the Phalanx: Analyzing Leaders' Influence on Sales Force Automation Adoption with a Quadratic Dataset, Working Paper W 125e, Institut für Marktorientierte Unternehmensführung Mannheim.
Bauer, H. H., Albrecht, C.-M., Kühnl, C. (2006), Aspekte der Einführungsstrategie als Erfolgsfaktoren von Produktinnovationen. Eine qualitative Studie, Working Paper W 109, Institut für Marktorientierte Unternehmensführung Mannheim.
Forschungsgruppe Digitalisierung und Management (2018), Digitalisierung und Management: Einblicke in die Forschung an der Hochschule Reutlingen, Decision Growth Magazin, 2, 21-25.
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Christina Kühnl
Prof. Dr.Lehrstuhlinhaberin