Publizierende
Bücher und Monographien
Neuproduktvorankündigungen: Inhaltliche Gestaltung und marktbezogene Auswirkungen. Dissertation, Wiesbaden: Gabler Verlag, 2010
Beiträge in Sammelbänden
Submissionen. Handbuch Business-to-Business Marketing: Grundlagen, Geschäftsmodelle, Instrumente des Industriegütermarketing, eds. K. Backhaus und M. Voeth, Wiesbaden: Springer Gabler, S. 557-579 (mit S. Hattula), 2015
Key Account Management. Handbook of Business-to-Business Marketing, eds. G. Lilien und R. Grewal, Northampton, MA: Edward Elgar Publishing, S. 456-472 (mit Ch. Homburg), 2012
Customer Loyalty Programs. Handbook Sales Management, eds. Ch. Homburg und J. Wieseke, Wiesbaden: Gabler Verlag, S. 437-456, 2011
Artikel in referierten, wissenschaftlichen Zeitschriften
Over, Out, But Present: Recalling Former Sponsorships. European Journal of Marketing, 51 (7/8) (mit A. Edeling und S. Hattula), 2017
Creating Shareholder Value via Collaborative Innovation: The Role of Industry and Resource Alignment in Knowledge Exploration. R&D Management, Forthcoming (mit S. Heil), 2017
Consumer Decision-Making of Older People: A 45-Year Review. The Gerontologist, Forthcoming (mit D. Hettich und S. Hattula), 2017
Customer Response to Interactional Service Experience: The Role of Interaction Environment. Journal of Service Management, 27 (5), S. 704-729 (mit C.-M. Albrecht, S. Hattula und W. D. Hoyer), 2016
Gambled Price Discounts – A Remedy to the Negative Side-Effects of Regular Price Discounts. Journal of Marketing, 79 (2), S. 62-78 (mit S. Alavi und J. Wieseke), 2015
In the Eye of the Beholder? The Effect of Product Appearance on Shareholder Value. Journal of Product Innovation Management, 32 (5), S. 704-715 (mit L. Schöler und Ch. Homburg), 2015
Talented People and Strong Brands: The Contribution of Human Capital and Brand Equity to Firm Value. Strategic Management Journal, 36 (13), S. 2122-2131 (mit A. Vomberg und Ch. Homburg), 2015
The Role of Chief Marketing Officers for Venture Capital Funding: Endowing New Ventures with Marketing Legitimacy. Journal of Marketing Research, 51 (5), S. 625-644 (mit Ch. Homburg, A. Hahn und P. Sandner), 2014
Delusive Perception – Antecedents and Consequences of Salespeople's Misperception of Customer Commitment. Journal of the Academy of Marketing Science, 42 (2), S. 137-153 (mit Ch. Homburg und M. Kretzer), 2014
Corporate Social Responsibility in Business-to-Business Markets – How Organizational Customers Account for Supplier CSR Engagement. Journal of Marketing, 77 (6), S. 54-72 (mit Ch. Homburg und M. Stierl), 2013
You Are Forgiven: Cause Uncontrollability and Negative Emotional Contagion. Advances in Consumer Research, 41, S. 541-542 (mit S. Hattula, C.-M. Albrecht und J. Würtz), 2013
Sportlicher Erfolg – Treiber für Aktienrenditen von Sponsoren. Marketing Review St. Gallen, 30 (1), S. 12-21 (mit S. Hattula, J. Richter, und H.H. Bauer), 2013
Psychological Distance and the Dual Role of Price. Journal of Consumer Research, 38 (3), S. 490-504 (mit Ch. Homburg), 2011
Implementing the Marketing Concept at the Employee-Customer Interface: The Role of Customer Need Knowledge. Journal of Marketing, 73 (4), S. 64-81 (mit Ch. Homburg und J. Wieseke), 2009
Preannouncing Pioneering versus Follower Products: What Should the Message Be? Journal of the Academy of Marketing Science, 37 (3), S. 310-327 (mit Ch. Homburg und D. Totzek), 2009
Beiträge in referierten Konferenzbänden
It Takes Two to Tango: Service Transformation as a Supplier-Client Negotiated Process, Proceedings of the 26th Annual Frontiers in Service Conference, New York, USA (mit L. Colm und A. Ordanini), 2017
Service Transition of a B2B Product Supplier and its Consequences on the Client’s Knowledge: A Supplier-Client Integrated View. Proceedings of the 25th Annual Frontiers in Service Conference, Bergen, Norway (mit L. Colm und A. Ordanini), 2016
Effectiveness of Different Launch Approaches for Incremental Product Innovations. Proceedings of the 45th EMAC Conference, Oslo, Norway (mit C. Hattula, S. Hattula und F. Kraus), 2016
Consumer Choice Among Product Assortments in Virtual QR Code Stores. Proceedings of the 2015 International Conference on Information Systems (ICIS), Fort Worth, Texas, USA (mit S. Hattula und D. Walter), 2015
Asymmetric Effects of Causal Attribution in Service Encounters. Proceedings of the 43rd EMAC Conference, Valencia, Spain (mit C.M. Albrecht, S. Hattula und W. Hoyer), 2014
Memory Effects of Past Sponsorships. Proceedings of the 43rd EMAC Conference, Valencia, Spain (mit A. Edeling und S. Hattula), 2014
You are Forgiven: Cause Uncontrollability and Negative Emotional Contagion. Association for Consumer Research North American Conference Proceedings 2013, Chicago, Illinois, USA (mit S. Hattula, C.M. Albrecht und J. Würtz), 2013
Customer Outcomes of Corporate Social Responsibility in Supplier-Customer Relationships. American Marketing Association 2012 Summer Educators’ Conference Proceedings, Chicago, Illinois, USA (mit Ch. Homburg und M. Stierl), 2012
Applying Financial Portfolio Theory to Introductory Pattern Decisions of Product Generations: An Empirical Study. Proceedings of the 41st EMAC Conference, Lissabon, Portugal (mit C. Ebertin, F. Kraus, S. Hattula), 2012.
Shareholder Value Implications of Product Design – The Role of Aesthetic, Ergonomic, and Symbolic Value. Proceedings of the 41th Annual Conference of the European Marketing Academy, Lissabon, Portugal (mit Ch. Homburg und L. Schöler), 2012
Strategic Resources and Value Creation: Combining Marketing- and HR-Perspectives. Proceedings of the 41th Annual Conference of the European Marketing Academy, Lissabon, Portugal (mit Ch. Homburg und A. Vomberg), 2012
Salespeople’s Misperception of Customer Commitment – A Neglected Danger for Customer Relationships. American Marketing Association 2012 Summer Marketing Educators’ Conference Proceedings, Chicago, Illinois, USA (mit Ch. Homburg und M. Kretzer), 2012
Which Dimensions of Product Design Drive Shareholder Value? The Role of Aesthetic, Ergonomic, and Symbolic Value. Academy of Marketing Science 40th Anniversary Conference Proceedings, Coral Gables, Florida, USA (mit Ch. Homburg und L. Schöler), 2011
The Value Relevance of Chief Marketing Officers for the IPO of Startups. Academy of Marketing Science 40th Anniversary Conference Proceedings, Coral Gables, Florida, USA (mit Ch. Homburg und A. Hahn), 2011
Good Design – A Universal Competitive Advantage? American Marketing Association 2011 Winter Educators’ Conference Proceedings, Chicago, Illinois, USA (mit H. Köstlin), 2011
From a Distance We All Have Enough – Temporal Perspective and the Dual Role of Price. American Marketing Association 2010 Winter Educators’ Conference Proceedings, Chicago, Illinois, USA (mit Ch. Homburg; Awarded Best Paper in Consumer Behavior Track), 2010
Preannouncing Pioneering versus Follower Products: What Should the Message Be? American Marketing Association 2008 Winter Educators’ Conference Proceedings, Chicago, Illinois, USA (mit Ch. Homburg und D. Totzek), 2008
Bad News First - The Role of Price Information in New Product Preannouncements. American Marketing Association 2007 Summer Educators’ Conference Proceedings, Chicago, Illinois, USA (mit Ch. Homburg und N. Koschate), 2007
Beiträge in Sammelbänden
Innovating Services Through Experiences: An Investigation of Servicescape’s Pivotal Role. Service Innovation: Novel Ways of Creating Value in Actor Systems, ed. M. Toivonen, New York: Springer, S. 149-170 (mit A. Carú und B. Cova), 2016
Artikel in referierten, wissenschaftlichen Zeitschriften
When Service Customers Do Not Consume in Isolation: A Typology of Customer Copresence Influence Modes (CCIMs). Journal of Service Research, forthcoming (mit A. Ordanini und A. Parasuraman), 2017.
Two faces of the same coin: How the interplay between organizational and territorial culture build the concept of Service Culture. Mercati e Competitività, forthcoming (mit A. Carù), 2016
Ripensare al gioiello in un'ottica strategicamente creativa. La strada verso il successo di OPS Objects (“Rethinking jewellery in a strategically creative way. OPS Objects’ way to success”). Economia & Management, 2015 (6) (mit C. Solerio), 2015
Storia di una tecnologia che cambia la vita. Il caso Genny 2.0: la (non) sedia a rotelle che si muove solo grazie a sensori senza l’uso delle mani (“Story of a life-changing technology. The Genny 2.0 case: the (anti) wheelchair, moving through sensors and without hands”. Economia & Management, 2014 (5), S. 62-71 (mit C. Solerio), 2014
Filosofi indipendenti si nasce, imprenditori indipendenti si diventa. La strada verso il successo di Italia Independent. Economia & Management, 2014 (2), S. 9-20 (mit C. Solerio), 2014
Brand extensions for Vespa. Mining Res, 2012 (1) (mit P. Galli und G. Pasqualicchio), 2012
Beiträge in referierten Konferenzbänden
It Takes Two to Tango: Service Transformation as a Supplier-Client Negotiated Process, Proceedings of the 26th Annual Frontiers in Service Conference, New York, USA (mit T. Bornemann und A. Ordanini), 2017
Service Transition of a B2B Product Supplier and its Consequences on the Client’s Knowledge: A Supplier-Client Integrated View. Proceedings of the 25th Annual Frontiers in Service Conference, Bergen, Norway (mit T. Bornemann und A. Ordanini), 2016
Two faces of the same coin: How the interplay between organizational and territorial culture build the concept of Service Culture. 14th QUIS (International Research Symposium on Service Excellence in Management), CEIBS Shanghai and 24th Annual Frontiers in Service Conference, San Josè, Kalifornien, USA (mit A. Carù), 2015
Is it possible to serve two masters? A conceptual framework about the simultaneous presence of spirituality and marketplace issues in today’s consumption. 14th QUIS (International Research Symposium on Service Excellence in Management), CEIBS Shanghai, CBTS (Consumer Behavior in Tourism Symposium), Bozen-Bolzano, Italien, XI SIMktg (Italian Marketing Society) Conference, Modena, Italien (mit C. Solerio), 2014
The Italian Service Culture, 11th Study day on Mediterranean Consumption and Marketing. Mailand, Italien (mit A. Carù), 2014
When Service Customers Do Not Consume in Isolation: A Conceptual Framework of Customers’ Interdependent Behaviors. Proceedings of the 23rd Annual Frontiers in Service Conference, Miami, Florida, USA 2014, 13 rd QUIS (International Research Symposium on Service Excellence in Management), Karlstadt, Sweden (mit A. Ordanini und A. Parasuraman), 2013
Bücher und Monographien
Effektivität des Signaling in Erfahrungsgütermärkten - Eine dynamische Betrachtung. Dissertation, Wiesbaden: Springer Gabler Verlag, 2012
Beiträge in Sammelbänden
Submissionen. Handbuch Business-to-Business Marketing: Grundlagen, Geschäftsmodelle, Instrumente des Industriegütermarketing, eds. K. Backhaus und M. Voeth, Wiesbaden: Springer Gabler, S. 557-579 (mit T. Bornemann), 2015
Artikel in referierten, wissenschaftlichen Zeitschriften
CEO Succession and Firms' Internationalization Processes: Insights from German Companies. International Business Review, 27 (2), S. 367-379 (mit C. Elosge, M.-J. Oesterle und C. M. Stein), 2018
Over, Out, But Present: Recalling Former Sponsorships. European Journal of Marketing, 51 (7/8), S. 1286-1307 (mit A. Edeling und T. Bornemann), 2017
Consumer Decision-Making of Older People: A 45-Year Review. The Gerontologist, Forthcoming (mit D. Hettich und T. Bornemann), 2017
The Relationship Between Consumer Shopping Stress and Purchase Abandonment in Task-oriented and Recreation-oriented Consumers. Journal of the Academy of Marketing Science, 45 (5), S. 720-740 (mit C.-M. Albrecht und D. R. Lehmann), 2017
Gender Identity-related Reactions to Sex-typed and Unisex Labeled Products. Advances in Consumer Research, 44, S. 543-544 (mit S. Ludwig und F. Kraus), 2016
Customer Response to Interactional Service Experience: The Role of Interaction Environment. Journal of Service Management, 27 (5), S. 704-729 (mit C.-M. Albrecht, T. Bornemann und W. D. Hoyer), 2016
You Are Forgiven: Cause Uncontrollability and Negative Emotional Contagion. Advances in Consumer Research, 41, S. 541-542 (mit C.-M. Albrecht, T. Bornemann und J. Würtz), 2013
Sportlicher Erfolg – Treiber für Aktienrenditen von Sponsoren. Marketing Review St. Gallen, 30 (1), S. 12-21 (mit J. Richter, T. Bornemann und H.H. Bauer), 2013
“Die Dunkle Seite des Sponsorings“ – Unliebsame Effekte von Rivalität auf die Sponsorenmarke. Marketing Review St. Gallen, 29 (1), S. 54-60 (mit H.H. Bauer, A. Grimm und C. Ebertin), 2012
Beiträge in referierten Konferenzbänden
Gender Identity-related Reactions to Sex-typed and Unisex Labeled Products. Association for Consumer Research North American Conference Proceedings 2016, Berlin, Germany (mit S. Ludwig und F. Kraus), 2016
Effectiveness of Different Launch Approaches for Incremental Product Innovations. Proceedings of the 45th EMAC Conference, Oslo, Norway (mit C. Hattula, T. Bornemann und F. Kraus), 2016
Exploring the Role of Gender Identity in Consumer Response to Gender Labeled Products. Proceedings of the 45th EMAC Conference, Oslo, Norway (mit S. Ludwig und F. Kraus), 2016
The Influence of Ingredient Co-Branding on New Product Success: Moderating Role of Product Innovativeness. 38th ISMS Marketing Science Conference Proceedings, Shanghai, China (mit M. Skrzypczak), 2016
Gender Identity and Consumer Preference for Gender Labeled Products. American Marketing Association 2016 Winter Marketing Academic Conference Proceedings, Las Vegas, Nevada, USA (mit S. Ludwig und F. Kraus), 2016
Consumer Choice Among Product Assortments in Virtual QR Code Stores. Proceedings of the 2015 International Conference on Information Systems (ICIS), Fort Worth, Texas, USA (mit D. Walter und T. Bornemann), 2015
Asymmetric Effects of Causal Attribution in Service Encounters. Proceedings of the 43rd EMAC Conference, Valencia, Spain (mit C.M. Albrecht, T. Bornemann und W. Hoyer), 2014
Memory Effects of Past Sponsorships. Proceedings of the 43rd EMAC Conference, Valencia, Spain (mit A. Edeling und T. Bornemann), 2014
You are Forgiven: Cause Uncontrollability and Negative Emotional Contagion. Association for Consumer Research North American Conference Proceedings 2013, Chicago, Illinois, USA (mit C.M. Albrecht, T. Bornemann und J. Würtz), 2013
The Dynamics Underlying Performance Signaling: Insights from the Professional Sports Market. American Marketing Association 2012 Summer Marketing Educators’ Conference Proceedings, Chicago, Illinois, USA (mit H. Wetzel, M. Hammerschmidt und H.H. Bauer), 2012
A Dynamic Model of Fan Behavior when Team Expenditures and Brand Equity Signal Future Performance in Professional Sports Market. Proceedings of the 41st EMAC Conference, Lissabon, Portugal (mit H. Wetzel, M. Hammerschmidt, J. Hattula, C. Ebertin und H.H. Bauer), 2012
Applying Financial Portfolio Theory to Introductory Pattern Decisions of Product Generations: An Empirical Study. Proceedings of the 41st EMAC Conference, Lissabon, Portugal (mit C. Ebertin, T. Bornemann und F. Kraus), 2012
An Exploratory Investigation of Reverse Causality Relationships Among Brand Equity and Sport-Related Success. American Marketing Association 2012 Winter Marketing Educators’ Conference Proceedings, St. Petersburg, Florida, USA (mit M. Hammerschmidt, J. Hattula, C. Ebertin und H.H. Bauer), 2012
Exploring the Dynamic Relationship between Brand Equity and Sport-Related Success in Sports Clubs. American Marketing Association 2011 Summer Marketing Educators’ Conference Proceedings, San Francisco, California, USA (mit M. Hammerschmidt, J. Hattula und H.H. Bauer), 2011
Signaling Quality Across Different Stages of the Organizational Life Cycle. Academy of Marketing Science 40th Anniversary Conference Proceedings, Coral Gables, Florida, USA (mit M. Hammerschmidt, H. Wetzel und H.H. Bauer), 2011
Too Much or Not Enough - How the Degree of Interpersonal Similarity Forces Compliance with Requests. 33rd Annual INFORMS Marketing Science Conference Proceedings, Houston, Texas, USA (mit J. Hattula und S. Reinecke), 2011
Lagging First or Gaggering First? Signaling Future Business Performance to Different Stakeholders. Proceedings of the 40th EMAC Conference, Ljubljana, Slovenien (mit M. Hammerschmidt, Maik, H. Wetzel und H.H. Bauer), 2011
The Impact of Marketing on Sport-related Success. American Marketing Association 2010 Summer Marketing Educators’ Conference Proceedings, Boston, Massachusetts, USA (mit M. Hammerschmidt und H.H. Bauer), 2010
Wie ehemalige Sponsorenengagements heutige Kaufentscheidungsprozesse noch immer beeinflussen. Markenmanagement im Sport. Beiträge zum 7. Deutschen Sportökonomie-Kongress, Köln, Deutschland (mit A. Edeling und H.H. Bauer), 2010
Modeling Long-term Sport-related Success: Implications for Sponsorship Decisions. 31st Annual INFORMS Marketing Science Conference Proceedings, Ann Arbor, Michigan, USA (mit M. Hammerschmidt und H.H. Bauer), 2009
Wissenschaftliche Arbeitspapiere
Die Modellierung des sportlichen Erfolges - Implikationen für das Sponsoring. Wissenschaftliches Arbeitspapier W 126, Institut für Marktorientierte Unternehmensführung, Universität Mannheim (mit H.H. Bauer und M. Hammerschmidt), 2009
Artikel in referierten, wissenschaftlichen Zeitschriften
Consumer Decision-Making of Older People: A 45-Year Review. The Gerontologist, Forthcoming (mit S. Hattula und T. Bornemann), 2017
Artikel in referierten, wissenschaftlichen Zeitschriften
Who’s laughing now? The effect of simulated laughter on consumer enjoyment of television comedies. Journal of the Association for Consumer Research, 1 (4), S. 592-606 (mit B. Gillespie und M. Mulder), 2016
The power of simplicity: Processing fluency and the effects of olfactory cues on retail sales. Journal of Retailing, 89 (1), S. 30-43 (mit A. Herrmann, D.E. Sprott und E.R. Spangenberg), 2013
Beiträge in referierten Konferenzbänden
Losing the scent: How changing scent-brand associations over time impacts consumer spending. Customer’s Sensory Experience 2014 Conference Proceedings, Philadelphia, USA (mit D.E. Sprott, E.R. Spangenberg und J. Joireman), 2014
Brand type as a determinant of brand-scent pairing benefit. Society for Consumer Psychology 2014 Conference Proceedings, Miami, USA (mit D.E. Sprott und E.R. Spangenberg), 2014
The impact of narrative transportation on repeated viewership in television programming. Society for Consumer Psychology 2012 Conference Proceedings, Las Vegas, USA (mit B. Gillespie, D. Taylor und M. Mulder), 2012
The interactive role of narrative transportation and program familiarity in television programming consumption. What is TV 2012 Conference Proceedings, Portland, USA (mit B. Gillespie und M. Mulder), 2012
Gender and the question-behavior effect: Evidence of moderation from two experiments. Proceedings of the 40th EMAC Conference, Ljubljana, Slovenia (mit D.E. Sprott, B. Devezer und E.R. Spangenberg), 2011
The role of self-concept and giver-receiver affiliation in the evaluation of gifts across genders. Society for Consumer Psychology 2011 Conference Proceedings, Atlanta, USA (mit D.E. Sprott und B. Grohmann), 2011
Is there a space for authenticity in the emotional theatre? Expression and management of emotions in hospitality industry. EuroCHRIE Annual Conference 2008 Conference Proceedings, Dubai, United Arab Emirates (mit R. Steinhäuser und M. Vieregge), 2008
Artikel in referierten, wissenschaftlichen Zeitschriften
Wie ein röhrender Hirsch. Harvard Business Manager, 36 (10), S. 14-16 (mit C. Kühnl), 2014
Same Sound, Same Preference? Investigating Sound Symbolism Effects in International Brand Names. International Journal of Research in Marketing, 30 (4), S. 417-440 (mit C. Kühnl), 2013
Beiträge in referierten Konferenzbänden
No more “lost in translation” by applying sound symbolism in international brand names. Proceedings of the 42nd EMAC Conference, Istanbul, Türkei (mit C. Kühnl), 2013