Publizierende
Beiträge in Sammelbänden
Innovating Services Through Experiences: An Investigation of Servicescape’s Pivotal Role. Service Innovation: Novel Ways of Creating Value in Actor Systems, ed. M. Toivonen, New York: Springer, S. 149-170 (mit A. Carú und B. Cova), 2016
Artikel in referierten, wissenschaftlichen Zeitschriften
When Service Customers Do Not Consume in Isolation: A Typology of Customer Copresence Influence Modes (CCIMs). Journal of Service Research, forthcoming (mit A. Ordanini und A. Parasuraman), 2017.
Two faces of the same coin: How the interplay between organizational and territorial culture build the concept of Service Culture. Mercati e Competitività, forthcoming (mit A. Carù), 2016
Ripensare al gioiello in un'ottica strategicamente creativa. La strada verso il successo di OPS Objects (“Rethinking jewellery in a strategically creative way. OPS Objects’ way to success”). Economia & Management, 2015 (6) (mit C. Solerio), 2015
Storia di una tecnologia che cambia la vita. Il caso Genny 2.0: la (non) sedia a rotelle che si muove solo grazie a sensori senza l’uso delle mani (“Story of a life-changing technology. The Genny 2.0 case: the (anti) wheelchair, moving through sensors and without hands”. Economia & Management, 2014 (5), S. 62-71 (mit C. Solerio), 2014
Filosofi indipendenti si nasce, imprenditori indipendenti si diventa. La strada verso il successo di Italia Independent. Economia & Management, 2014 (2), S. 9-20 (mit C. Solerio), 2014
Brand extensions for Vespa. Mining Res, 2012 (1) (mit P. Galli und G. Pasqualicchio), 2012
Beiträge in referierten Konferenzbänden
It Takes Two to Tango: Service Transformation as a Supplier-Client Negotiated Process, Proceedings of the 26th Annual Frontiers in Service Conference, New York, USA (mit T. Bornemann und A. Ordanini), 2017
Service Transition of a B2B Product Supplier and its Consequences on the Client’s Knowledge: A Supplier-Client Integrated View. Proceedings of the 25th Annual Frontiers in Service Conference, Bergen, Norway (mit T. Bornemann und A. Ordanini), 2016
Two faces of the same coin: How the interplay between organizational and territorial culture build the concept of Service Culture. 14th QUIS (International Research Symposium on Service Excellence in Management), CEIBS Shanghai and 24th Annual Frontiers in Service Conference, San Josè, Kalifornien, USA (mit A. Carù), 2015
Is it possible to serve two masters? A conceptual framework about the simultaneous presence of spirituality and marketplace issues in today’s consumption. 14th QUIS (International Research Symposium on Service Excellence in Management), CEIBS Shanghai, CBTS (Consumer Behavior in Tourism Symposium), Bozen-Bolzano, Italien, XI SIMktg (Italian Marketing Society) Conference, Modena, Italien (mit C. Solerio), 2014
The Italian Service Culture, 11th Study day on Mediterranean Consumption and Marketing. Mailand, Italien (mit A. Carù), 2014
When Service Customers Do Not Consume in Isolation: A Conceptual Framework of Customers’ Interdependent Behaviors. Proceedings of the 23rd Annual Frontiers in Service Conference, Miami, Florida, USA 2014, 13 rd QUIS (International Research Symposium on Service Excellence in Management), Karlstadt, Sweden (mit A. Ordanini und A. Parasuraman), 2013
Artikel in referierten, wissenschaftlichen Zeitschriften
Individual determinants of emotional eating: A simultaneous investigation. Appetite, 130, S. 93-103 (mit T. Bornemann und S. Hattula), 2018
Wie ein röhrender Hirsch. Harvard Business Manager, 36 (10), S. 14-16 (mit C. Kühnl), 2014
Same Sound, Same Preference? Investigating Sound Symbolism Effects in International Brand Names. International Journal of Research in Marketing, 30 (4), S. 417-440 (mit C. Kühnl), 2013
Beiträge in referierten Konferenzbänden
No more “lost in translation” by applying sound symbolism in international brand names. Proceedings of the 42nd EMAC Conference, Istanbul, Türkei (mit C. Kühnl), 2013