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Deutschland
Kuznik, G. (2025), Institutionalisierung von Social Selling in Business-to-Business-Unternehmen, Dissertation, Stuttgart: Universität Stuttgart.
Kuehnl, Christina und Giulia Kuznik (2023), „How to Effectively Institutionalize Social Selling in Business-to-Business Companies“, in Proceedings of the International Conference on Information Systems (ICIS), Hyderabad, Indien.