Kontakt
Wagner, A. (2024), Don’t be Emotional - Influence of Online Customer Experience Dimensions on Review Helpfulness. Proceedings of the European Marketing Academy, 53rd, May 28–31, 2024, Bucharest/Romania.
Wagner, Annika, Franz Molnar, and And Michelle Khanh Phan (2025), “Among the
Stars: A Text-Based Approach to Analyzing Online Customer Experience,”
Marketing ZFP, 47 (4), 34–54.