Kontakt
Weidig, J., Weippert, M., Kuehnl, C. (2024), Personalized touchpoints and customer experience: A conceptual synthesis. Journal of Business Research, 177, 114641. https://doi.org/10.1016/j.jbusres.2024.114641
Weidig, J., Kuehnl, C. (2023), Improving the effectiveness of personalized recommendations through attributional cues, Psychology & Marketing, published 04. Oktober 2023. https://doi.org/10.1002/mar.21914
Weidig, J. (2023), Personalisierung im Customer Experience Management, Marketing Review St. Gallen, 04/2023, 74-83.