Dr. Jakob Weidig

Weidig, Jakob, Marco Weippert und Christina Kuehnl (2024), „Personalized touchpoints and customer experience: A conceptual synthesis“, Journal of Business Research, 177 (1), 114641.

Weidig, Jakob und Christina Kuehnl (2023), „Improving the effectiveness of personalized recommendations through attributional cues“, Psychology & Marketing, 40 (12), 2559–2575.

Weidig, J. (2023), „Personalisierung im Customer Experience Management“, Marketing Review St. Gallen, 74–83.